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Follow on Google News | As the Economy Slows, Click Optimize GrowsClick Optimize has worked hand in hand with clients throughout the Southeast over the past year to analyze their marketing strategies and formulate plans to increase their return on investment.
By: Nick Miller Click Optimize designed 42 Websites in 2008. This was approximately a 50% increase over last year. Thousands of companies have yet to take the initial step onto the Web, but with barriers to entry dropping every year, Click Optimize sees growth continuing in this service area. One problem with the volume of sites being created daily is finding a way to help a Web destination stand out from the crowd. Progressive Plumbing and Piping distinguished itself from competitors by working with Click Optimize to insure that its name was prominently featured in various online directories and increased its standings in organic searches through sites like Google and Yahoo. Search engine marketing proved to be a powerful solution for Progressive Plumbing and Piping and led to a 334% increase in visits to its site. “By utilizing the services of Click Optimize, we continued to see growth through 2008 despite bleak economic predictions,” Clients with established Web presences have forged into new areas such as Web video and social media. The continued popularity of sites like MySpace and YouTube combined with expanding services such as LinkedIn, Twitter, FriendFeed and Facebook have encouraged companies to seek out interactive Web 2.0 solutions. Twitter experienced 422% growth from August 1, 2007 through August 1, 2008, according to Adam Ostrow of Mashable.com. Ostrow also estimates that LinkedIn expanded its unique users to 10.8 million over the past year. InsideFacebook.com calculates that Facebook is growing by 600,000 - 700,000 users per day. “Compared to traditional media, social media actually engages consumers in dialogue,” notes Mike Jones, Web Operations Project Manager at Click Optimize. “By using social media as a marketing vehicle, advertisers not only get an unfiltered glimpse of consumer opinion in real time, but they also are able to build brand loyalty and cultivate new fans in a viral, quantifiable way.” Looking ahead, Click Optimize owner Tim Payne sees growth opportunities in 2009 in the field of Internet Relationship Management. “As Web 2.0 and user-generated content continues to evolve, business owners must manage their online reputation just as diligently as they manage their offline reputation,” The importance of Internet marketing has been intensified given the decrease in effectiveness from traditional media and a sagging economy. The success of Click Optimize in 2008 has been tied to making each dollar work harder, and with forecasts showing a gloomy 2009, it is important to focus on innovation and maximizing efficiency in the coming year. # # # Click Optimize is a Raleigh, North Carolina-based Internet marketing agency serving the Southeast United States. The business continues to move forward at a rapid pace in this highly evolving industry. Through a combination of client devotion, mix of skills and experience, all combined with the latest Internet technologies available, Click Optimize has become one of the premier Internet Marketing Agencies in the nation. End
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