Bluegiga WT32 Bluetooth A2DP Audio Module with apt-X audio codec
APT (Belfast, N. Ireland), the audio processing technology specialist, today announces further industry endorsement of its low-latency apt-X® audio codec technology for high quality stereo over Bluetooth wireless applications with news of a licensing partner agreement with Bluegiga Technologies Ltd. (Espoo, Finland), the world's leading provider of Bluetooth OEM modules. Bluegiga will offer the apt-X audio codec technology developed by APT to maximize the streaming stereo performance of the Bluegiga WT32 Bluetooth Audio Module across a range of OEM applications, including high-end Bluetooth A2DP stereo headsets, wireless speaker systems and iPod speaker-dock wireless adapters, and the latest Bluetooth enabled portable media players and music phones.
Commenting on the downstream benefits of the apt-X featured WT32 module to the end-customer, Tom Nordman, Bluegiga’s Vice President of Sales and Marketing said, “Bluegiga's audio modules are designed to ensure that OEM customers enter their markets on time and in budget with superior products with value-add features. Now, with the higher quality audio afforded by the apt-X codec, our WT32 Bluetooth Audio Module can stream the best possible Bluetooth A2DP stereo audio experience – the famous apt-X codec is a key differentiator given today’s raised expectations for high-definition sound.”
Launched last year at Embedded Systems Conference in Boston, the Bluegiga WT32 module is the latest generation plug-and-play Bluetooth 2.1 + EDR compliant embedded systems solution that combines with Bluegiga iWRAP firmware flexibility to facilitate wireless, secure and standard-based Bluetooth wireless connectivity. The WT32 addresses new and existing embedded systems applications with minimal development and manufacturing effort. Potential applications for the WT32 include Bluetooth enabled hands-free headset kits for drivers and motorcyclists, and two-way radio handsets for push-to-talk over cellular (PoC).
"Bluegiga clearly recognizes the phenomenal pent-up market demand for outstanding audio quality over Bluetooth A2DP,” said Stephen Wray, VP Licensing, APT. “The option to go with apt-X audio codec technology is exactly what Bluetooth integrators have been waiting for. Listening demonstrations confirm that Bluetooth stereo with apt-X realizes the theoretical maximum sonic performance of Advanced Audio Distribution Profile, whereas Bluetooth with entry-level Sub-band Codec technology struggles to impress. Apt-X is now available for Bluegiga’s OEM modules, wireless stereo and streaming audio designers can move quickly to offer the full advantages of Bluetooth.”
APT recently won a prestigious Queen’s Award for Enterprise, the second such award in the company’s history. Bluegiga was ranked as the second fastest growing Finnish technology company by Deloitte’s Technology Fast 50 competition in 2007.
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