In just three short years, Amberly Allen has propelled her company, Direct Innovations to the top of the charts. Direct Innovations is a direct mail marketing company offering its clients real time, scientifically researched, mail based advertising. In August 2008, Direct Innovations was named #21 on the list of Top Fifty Fastest Growing Women’s Businesses in Houston by the Houston Business Journal.
Amberly began her company in 2005, at the age of 24. With only $5K in savings, her goal was to offer personalized, high quality mail advertising for auto dealers. The Houston market is very competitive and so she found her niche in dealers in small towns that had been overlooked. To this day, they are still her most loyal customers.
Three years later, the company is growing leaps and bounds. Sales top $3M with new customers coming on board every day. Direct Innovations offers services based on its expertise in providing scientific research of a prospective client base. The direct mail service is designed around the client’s offering and their own customer base. In Amberly’s opinion, direct mail is certainly the best return on investment in regards to advertising dollar, not just for auto dealers but for any business. “Small companies need to make sure they reach their clients without going broke in the process. We can customize their mailing list, design their advertising, mail the piece and track the results, all for a reasonable price.” This type of service combined with honesty, integrity and quality is the core of Direct Innovations’
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