CES 2024 – The highly competitive streaming video landscape is prompting executives in the over-the-top (OTT) video streaming market to explore features and capabilities that drive customer retention and greater audience engagement.
While the market for digital video entertainment has never been more vibrant, the factors that created opportunities have also seeded the challenges faced by the sector today, says Serhad Doken, chief technology officer for Adeia in a podcast interview...