Ultraseal International outlines export success at the China Business Conference 2016

WESTMINSTER, U.K. - April 20, 2016 - PRLog -- While British brands are highly respected in China, UK companies wishing to succeed there need to establish a presence in the country and adapt their market offerings, according to successful exporter Ultraseal International.

The UK-based company, which exports equipment and chemicals to the automotive sector in 38 countries around the world, has been operating in China for 25 years and established a Joint Venture in Shanghai in 2004.

Marketing Director Stephen Hynes told China Business Conference 2016 in London that British brands were held in high esteem for quality, reliability, trustworthiness, niche offering and technology in China.

However UK businesses cannot not rely on those advantages alone.

"You still have to adapt your market offerings and be a Chinese business in the market in China," said Mr Hynes during a panel session. "To succeed in China you need to have a local presence in China - you can't do business remotely.

"Trust is important and relationships are extremely important to growing your business."

Ultraseal International is a global leader in solutions to a problem - called porosity - that can cause cast metal parts such as engine blocks and compressors to leak under pressure. It designs and manufactures porosity sealants and casting impregnation equipment that together offer a reliable and permanent solution to casting porosity. It has been at the forefront of its field for decades.

Ultraseal International is a UK exporting success. Exports account for more than 95% of its turnover. All of the company's Research & Development, and production of all its porosity sealants, including its global benchmark recycling sealant Rexeal 100™ is carried out at its headquarters in Coventry, UK.

As well as its Joint Venture in China, it has a long-standing JV in Pune, India; operations in Germany and the United States, an office in Japan and a network of 22 agents/distributors worldwide. Its customers include almost all the major automotive OEMs and Tier One suppliers.

Mr Hynes was on the panel discussing Made in China 2025 at the conference in the QEII Centre, Westminster, London, alongside Professor Jon Frampton, a medical researcher from the University of Birmingham; Abid Ismail of technology company Axelos, Ian Wallace of the UK Export Finance and Andrew Moss, President of GKN China, the first Western company to invest in China.

The conference was organised by the China-Britain Business Council and the session was chaired by Stewart Ferguson, head of Research and Consultancy at the China-Britain Business Council.

For more information visit http://www.ultraseal.co.uk


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