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Follow on Google News | ACC Annual Conference Blended Culture and Marketing for Unique Learning ExperienceAustin-inspired event unveiled new strategy based on member engagement, functional learning tracks and peer mentoring
“Our event created an open environment for mentoring, networking and taking in some once-in-a-lifetime experiences,” Nearly a dozen speakers provided actionable insights into topics including event marketing, promotional strategies, video marketing, targeted promotions through data analytics and a look into iATN, the world’s largest technician forum. A technician panel, comprised of three shop owners from Austin, provided members with a Q&A opportunity with those making buying decisions. This year’s uniquely Austin networking opportunities included an evening river cruise, highlighted by the flight of 1.2 million bats -- the largest urban bat colony in the world -- from Congress Street Bridge. A new highlight of the meeting was the introduction of ACC’s new “learning tracks” for members. The track concept is designed to engage and mentor ACC members while supporting and growing the council, which is uniquely operated by its membership. The learning tracks provide opportunities for members to lend their professional expertise to the management and operations of ACC, in the fields of communications, meetings & events, membership, data analytics and strategy/management. At the conclusion of the event, the ACC made a small but positive impact on the local community. Throughout the conference, attendees collected their unused complimentary toiletries from the hotel, and donated the supplies to the ARCH homeless shelter in downtown Austin. For more information about ACC, contact Nancie Boland at 301-654-6664 or email nancieboland@ About ACC For marketing and communications professionals in the auto care industry, the Automotive Communication Council is a unique forum for learning and professional development focused on current and emerging marketing practices, achieved through collaboration and idea sharing with like-minded professionals. End
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