The 4A’s Introduces High Gear: A New Account Management Training Seminar

NEW YORK - Feb. 2, 2015 - PRLog -- March 5, New York, NY: The 4A’s is offering a one-day workshop to smarten up marketing firms' account teams. On Thursday, March 5, 2015, join Bob Sanders at the 4A’s headquarters in NYC to participate in High Gear: Shift Your Account Team to a New Level. Don’t just manage accounts, have a strategic impact on your clients’ business!

The 4A’s Introduces High Gear: A New Account Management Training Seminar: High Gear offers a hands-on workshop that addresses the need for a fresh look at account management.

Account management is more complicated than ever. Today's clients don't want high-paid account management teams that just manage projects—they'd rather pay for smart people who can have a strategic impact on their business as a whole. If you learn to understand this new breed of client, this era of marketing promises to be both challenging and rewarding.

Join Bob Sanders, President of Sanders Consulting Group, and participate in High Gear, where you will take a fresh look at account management and learn about new ideas, techniques and skills. Learn how to:
•          Move from tactics to strategy
•          Set price and value for what you offer, and negotiate successfully
•          Transform your account management team from bag carriers to strong strategic partners selling the work.

Who Should Attend: All members of the account staff, from junior level to group account directors, will benefit greatly from this seminar. In addition, High Gear training is invaluable for anyone who works on a regular basis with clients (creative, design, media, planning, production and ancillary services such as PR and interactive).

Read more and register (https://ams.aaaa.org/eweb/content.aspx?webcode=EventInfo&...)

About the 4A’s
The 4A’s is the catalyst for bringing together the right people in the right place at the right time to address the advertising industry’s most critical business issues. We provide leadership, advocacy, guidance and community to our members and the industry at large, with proprietary access to the people, information and tools needed to make smarter management decisions. Our mission is the help agencies become more successful.

About Sanders Consulting Group
Sanders Consulting Group is a leading consulting firm specializing in the marketing communications industry. The firm’s experience allows it to understand the issues, speak the language, identify opportunities and implement best practices faster and more effectively. Having worked with over 5000 marketing firms Sanders Consulting Group offers a unique perspective into helping agencies find new directions for growth.

Visit http://www.sandersconsulting.com/transform-team-grow-agen... for more infomation.