Parallax Scrolling Allows for an Enhanced Viewer Experience

SEATTLE - Oct. 29, 2014 - PRLog -- Originally a technique used in 2D video games, the “parallax” creates the notion of depth and movement through simple illusions between background, object and foreground. Web designers first began incorporating parallax scrolling in 2011 using HTML5 and CSS3. Since its acceptance by the World Wide Web, the parallax website has been named one of the TOP web design trends of 2014!

The parallax scroll allows for the creation of a dynamic, interactive user experience. Extending beyond textual information, a parallax website adds another dimension to your brand’s message by following the visual narrative. The “adventure” or “path” the viewer follows from the website’s top to bottom is completely in the control of the designer or UX expert. This can be an opportunity to lead the viewer to an action point. Much like the interaction between background, object and foreground in the parallax’s framework, the ultimate success of this technique relies heavily on strategy and target audience.

For this reason, the parallax design does not fit every communication strategy. Parallax is best for illustrating visual concepts that can be explained in pictures and actions and should be considered by businesses that wish to emphasize an experience.

Gage Design is a graphic design and website development firm specializing in distinctive brands, websites, print communications and integrated companies. We want to help you build a successful web presence with optimal performance, providing your potential clients with the ultimate visual experience. We believe in thought-provoking and bold visual communications that tell your company’s story. Visit us at gagedesign.com.