1. Latest News
  2. Submit Press Release
  1. PR Home
  2. Latest News
  3. Feeds
  4. Alerts
  5. Submit Free Press Release
  6. Journalist Account
  7. PRNewswire Distribution
ITSMA Logo

ITSMA Announces Finalists for the 2014 Marketing Excellence Awards

Leading technology, telecom, and professional services firms will be honored at ITSMA’s 21st Annual Marketing Conference for creating successful marketing programs, campaigns, and initiatives

 
PRLog - Sep. 3, 2014 - LEXINGTON, Mass. -- ITSMA, the leading association for business-to-business (B2B) marketers, today announced the finalists in its 17th annual Marketing Excellence Awards program.

The program honors the marketing programs, campaigns, and new initiatives that have achieved excellence worldwide. The awards put special emphasis on the four most critical aspects of marketing success: planning, execution, innovation, and measurable business impact.

“The 2014 applicants really raised the bar making this one of our most competitive years yet,” said Dave Munn, President and CEO of ITSMA. “It’s so impressive to see how these finalists have delivered high-impact results for their companies. They merit recognition.”

The 2014 ITSMA Marketing Excellence Award categories and finalists are:

*  Driving Business with Thought Leadership: EY, Cognizant, Optum, Cisco, CSC, Wipro
*  Enabling Sales Channels: TCS, BT, Amdocs, IBM, HCL
*  Optimizing Online and Offline Marketing: IBM, Optum, KPMG, Cognizant, Dell India
*  Improving Impact with Marketing Technology and Analytics: HCL, Cisco, Dell, Microsoft
*  Accelerating Growth with Account Based Marketing: Cognizant, KPMG, Oracle, Juniper      Networks
*  Measuring and Communicating Marketing Performance: CSC, HCL, Wipro

"Our newest category, ‘Improving Impact with Marketing Technology and Analytics’, had some outstanding submissions. These finalists demonstrated how marketing technology and analytics can enable more targeted, personalized, and effective marketing programs,” said Munn.

An international panel of marketing executives and experts will select the winners, who will be announced at a special awards ceremony during ITSMA’s 21st Annual Marketing Conference, Driving Business Value, on November 4 at The Charles Hotel in Cambridge, Massachusetts.

Some of the winners will speak at the two-day conference, along with senior marketing executives, authors, and industry thought leaders from Amdocs, Buyer Persona Institute, Cognizant, Capgemini, Farland Group, KPMG, Pegasystems, Racepoint Global, and more.

For more information about ITSMA’s 2014 Annual Marketing Conference, visit: http://www.itsma.com/events/annual-marketing-conference-2....

Media Contact
Nicole Martins
781-862-8500 x136
***@itsma.com

--- End ---

Click to Share

Contact Email:
***@itsma.com Email Verified
Source:ITSMA
Location:Lexington - Massachusetts - United States
Industry:Business, Marketing
Tags:Marketing Excellence Awards, itsma, b2b services, it services, marketing conference
Last Updated:Sep 04, 2014
Shortcut:prlog.org/12366852
Verified Account Email Address
Verified Account Phone Number

Disclaimer:   Issuers of the press releases are solely responsible for the content of their press releases. PRLog can't be held liable for the content posted by others.   Report Abuse

Latest Press Releases By “

More...

Trending News...



  1. SiteMap
  2. Privacy Policy
  3. Terms of Service
  4. Copyright Notice
  5. About
  6. Advertise
Like PRLog?
9K2K1K
Click to Share