As of second quarter reports, Briar Chapel claimed a 38 percent market share for annual starts in Chatham County and secured 10 percent of annual closings within the top 10 communities in the Triangle. Metrostudy ranked Briar Chapel as the third highest community in the Triangle for annual starts ahead of more than 1,500 other communities in the area.
“Briar Chapel is a leader in the Triangle market’s real estate, due in part to innovative community programs that encourage neighbor interaction as well as the strong reputation that Briar Chapel has established as a healthy place to live surrounded by nature,” said Shannon McSwiney, marketing director, Newland Communities. “The first half of 2014 confirms what we already knew to be true: a steady trend in buyer interest and a stronger claim in the Triangle’s market share.”
Briar Chapel homes have maintained a consistent value during economic fluctuations in the last year. According to Metrostudy, the Newland community retained a higher average closing price than the average in all other Triangle counties combined, and Briar Chapel captured more than 2 percent of the Triangle’s overall market share across the twelve different counties.
During the first six months of 2014, Briar Chapel launched a series of vibrant community programs designed to generate regional visibility, increase prospect traffic and target multiple buyer profiles. These experiences reflected the latest trends in home buying while inviting each audience to connect with a customized element of the Briar Chapel lifestyle.
The year kicked off with the Greenest Open House and the Green Home Tour, which positioned Briar Chapel as a leader in creative design trends, cutting-edge technology and stylish outdoor spaces. Residents and prospective buyers experienced Briar Chapel’s sustainable vision and relational atmosphere with community events, such as the 7th Annual Earth Day Festival and 5k and the 2014 National Trails Day event.
Briar Chapel’s partnership with the Walking Classroom and Chatham County schools is helping to strengthen the foundation of the Chatham school system. As the first of many collaborations, Briar Chapel donated new learning technology, known as the Walking Classroom, to several local Chatham County schools. The Walking Classroom provides teachers with an innovative way to deliver core curricula outside of the classroom setting while celebrating the individual creativity and learning style of each child within the school system’s closely knit community.
For more information regarding Briar Chapel’s growth, contact Shannon McSwiney, marketing director, at 919-951-0700 or firstname.lastname@example.org.
About Briar Chapel by Newland Communities®
Briar Chapel is a new-home community in Chapel Hill, N.C. As the largest green community in the Triangle, Briar Chapel offers a healthier way of life through 900 acres of preserved space, 24 miles of hiking and biking trails, two community gardens, and more than 20 parks. Briar Chapel fosters neighbor interactions through its design and amenities, including the LEED Silver certified Briar Club, pools and a waterpark, fitness facilities, outdoor art and two on-site schools. The Briar Chapel Information Center is located at 16 Windy Knoll Circle, Chapel Hill, NC 27516. Learn more about Briar Chapel twitter.com/
About Newland Real Estate Group, LLC
Newland is a diversified real estate company leveraging a national platform and over 40 years of experience to perform challenging and diverse development, investment, management, and advisory services across a wide range of real estate. The company’s mixed-use development business, Newland Communities, actively owns, operates and develops premier residential master-planned, commercial, retail, and urban mixed-use real estate across the U.S. Headquartered in San Diego, Calif., Newland and its affiliated companies have completed, or have underway, more than 140 diverse real estate developments, more than 20 million square feet of commercial and retail space, and 175,000 residential units in 14 states. For more information, visit www.newlandcommunities.com.
About NORTH AMERICA SEKISUI HOUSE, LLC (NASH)
NASH was established in 2010 as the U.S. business operations unit and a full subsidiary of SEKISUI HOUSE, LTD., Japan's largest homebuilder and a leading diversified developer since 1960. SEKISUI HOUSE, LTD. has built more than two million houses to date and expanded its operations to Australia, China, Singapore, and the U.S. NASH establishes joint ventures to build innovative and sustainability-