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Follow on Google News | Consumption Conversations: Tom McMorrow Talks Gamification, Badges & New Rules of EngagementWhat exactly is gamification? That's one very complex and perfect question for Tom McMorrow, marketing and gamification specialist - and one impressive social media and new age marketing strategist - at award-winning asterism* Group.
What does McMorrow share about gamification and its role in web design and web marketing, as well as social media, client engagement and lead generation? Tom McMorrow: Gamification is the application of video game mechanics to non-gaming environments. This can range from implementing just one or two of the core mechanics of a successful video game to designing a fully interactive user experience. To clarify, successful video game developers use different video game mechanics to satisfy various human needs and keep the player engaged. The most commonly used gamification mechanics are points, levels, challenges, virtual goods, leaderboards and gifting/charity. Each of these represents and satisfies a specific human need. Points satisfy our need for reward. Levels satiate our desire for status. Challenges pacify our quest for achievement. Virtual Goods quench our search for self-expression. Leaderboards fulfil our craving for competition. Finally, Gifting/Charity accomplishes our ambition of altruism. See Consumption Conversations for McMorrow's entire gamification perspective! http://consumptionconversations.blogspot.com/ THE ASTERISM GROUP http://www.asterismgroup.com/ The award-winning asterism* Group is a boutique collective of Station Avenue Productions, Consumption Marketing and Little Flower Creative. To find out more about the branding, marketing, creative design, event production and social engagement powers of asterism* End
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