Aspers Group, the UK’s Only Super Casino Operator Launches new dynamic Web Platform

July 30, 2014 - PRLog -- Aspers Casinos, owners of the UK’s only large licence casinos in London and Milton Keynes and two further casinos in Newcastle and Northampton, have officially launched their new website at www.aspers.co.uk.

The new website, designed by Heart New Media, utilises recent technology advances to provide an interactive experience using full screen video backgrounds and a series of video stories and introductions to capture the stylish, cosmopolitan and glamourous atmosphere you can expect to find at Aspers.  The new site enables visitors to choose their desired casino location to discover all the latest offers and events, and to find out more information about the gaming, poker, and bar and restaurant facilities.

In addition, visitors to the new website will find details on the unforgettable party packages on offer, can book a table at one of the sumptuous restaurants, and interact with Aspers social media and Aspire Xtra loyalty programmes.

Jonathan Spittle, Group Marketing Director commented “We wanted a website that reflected the Aspers experience, conveying the excitement, atmosphere and buzz that a visit to Aspers provides. It was vital for us to have a website that offered a full user experience on tablets and mobiles as well as desktop pc and we worked hard to move away from traditional point and click functionality and to make the site innovative and intuitive to use.  The use of video content and almost app-like interaction certainly ticks all the boxes and we are extremely happy with the end result”.

Jim Webster, MD of Heart New Media explained “It was vital to convey the dynamism, fun and cosmopolitan surroundings of the casino via the website and utilising full screen video and video ‘stories’, we were able to achieve this successfully. The Aspers team were a delight to work with and we are proud of our involvement on this project”.

For further enquiries contact Gemma Webster at Heart New Media via info@heartnewmedia.com or call 01621 854554.