The July 10 event will offer attendees a look into the future of wearable computing, and how it will impact consumer behavior, content creation and business applications. In addition to participating in a Visioning Game workshop, attendees will also have a chance to try on a pair of Google Glasses and experience first-hand what wearable computing has to offer. McKenna along with other guest speakers will discuss the disruptive nature of the new technology, as well as potential industry impacts through consumer behavior and advantageous business applications.
“Google Glass and the iWatch are some of the most buzz-worthy developments in the category of wearable computing," said Howard Tiersky, CEO of Innovation Loft. "This exciting workshop is centered around the possibilities surrounding the personal and business applications of Wearable Computing. Taking full advantage of our uniquely interactive format and creative space, attendees will enjoy taking part in a hands-on evening of networking, fun challenges and collaboration."
Traditionally, Innovation Evenings offer informative presentations, small group discussions and engaging use of the Innovation Loft's creative space. “Wearable Computing – Beyond Google Glass” attendees will experience Visioning Games, also unique to Loft’s Innovation Evening series. Teams have a chance to rapidly envision and predict the future impact of wearable technology, and then compete against other teams in engaging, light-hearted challenges.
“A big part of how consumers use new technology is determined and shaped by start-ups and companies that understand the opportunity for integration and consumer benefits from the very beginning,” said Tiersky. “The Innovation Evening series gathers likeminded professionals in a creative space to help foster these new ideas and create valuable change ahead of the curve.”
The Innovation Loft approach has helped leading companies including Nutrisystem, Clear Channel and the NFL, with new product launch strategies.
Drinks and refreshments will be available before and after the event. The event is invitation only. If you wish to attend this event, please click here to register. Attendees must RSVP due to limited seating.
About Innovation Loft
Innovation Loft Inc. (a spin-off of Moving Interactive Inc.) is the premier consultancy specializing in helping corporations “unleash their teams” to perform at their maximum potential for creativity and collaboration. Innovation Loft works with many leading brands to design and execute workshop events typically from 1-3 days in length for groups from 20 to over 100 participants We utilize a wide range of leading practices and exercises for creative brainstorming, facilitation, decision-making and action-planning. Innovation Loft provides sessions at client or offsite location as well as at their unique innovation facility in the historic and convenient Chelsea section of New York City.
David Schutzman, Public Relations
Bay Hirschfeld, Innovation Director