The inaugural event will address several strategic questions in an interactive and exciting format within Innovation Loft's non traditional workspace, addressing the most pressing problems faced by marketers today. With a vast array of sophisticated tools, digital marketers have had to constantly re-evaluate their tactics to take full advantage of the wealth of available data, and more easily identify, target and communicate with customers across a variety of connected devices.
"This heightened level of sophistication and availability of data gives marketers more to work with, but at the same time presents a challenge," said Howard Tiersky, CEO of Innovation Loft. "Consumers are better connected than ever, and it is more difficult to acquire and retain customers." Within that context, marketers are now more focused on meaningful engagement with customers and potential customers.
"There is also hidden value in the wealth of data marketers have at their fingertips,"
The interactive event will feature informative presentations along with small group discussions, and all attendees will have an opportunity to hear what today's thought leaders see as the next phase of digital marketing. Attendees will also have an opportunity to participate in a live innovation workshop – the trademark creative platform that Innovation Loft has created.
The innovation workshop concept takes full advantage of the creative space, which makes creative decision making possible in a way that can never be duplicated in a traditional office. The high-touch workspace with moveable walls has an open floor plan and plenty of props, whiteboard space and other creative tools designed specifically to stimulate productive and creative thinking.
The Innovation Loft approach has helped leading companies like the NFL, Nutrisystem and Clear Channel develop winning strategies, launch new products and overcome mission-critical business challenges.
Refreshments will be available before and after the event. The event will be held on June 5, from 6 p.m. to 8 p.m. and is by invitation only.
About Innovation Loft™
Innovation Loft™ Inc. (a spin-off of Moving Interactive Inc.) is the premiere consultancy specializing in helping corporations “unleash their teams” to perform at their maximum potential for creativity and collaboration. Innovation Loft™ works with many leading brands to design and execute workshop events typically from 1-3 days in length for groups from 20 to over 100 participants. We utilize a wide range of leading practices and exercises for creative brainstorming, facilitation, decision-making and action-planning. Innovation Loft™ provides sessions at client or offsite locations as well as at their unique innovation facility in the historic and convenient Chelsea section of New York City.
David Schutzman, Public Relations
Bay Hirschfeld, Innovation Director