MobilePaks Joins Marketo LaunchPoint Ecosystem of Marketing Solutions

PORTLAND, Ore. - April 17, 2014 - PRLog -- MobilePaks, a real-time, knowledge sharing platform and sales effectiveness tool, today announced that it has joined Marketo^® LaunchPoint^™, the most complete ecosystem of marketing solutions. Now, when sales reps send a Pak to a prospect, the prospect’s Marketo record will have the selected campaigns triggered for it.

LaunchPoint is a hub for marketing professionals that brings together the best technology, applications and services so that marketers can drive better results in less time. MobilePaks’ presence in LaunchPoint features the MobilePaks-Marketo integration which helps companies to keep sellers a step ahead by automatically recommending relevant bursts of training, job aids and sales collateral with each lead or opportunity assigned in the CRM. In addition, Marketing leaders can track sales and prospect engagement to determine the best return on sales collateral support.

“Buyers are more knowledgeable than ever before,” said Marketo VP Partner Ecosystems Robin Bordoli. “Now with the MobilePaks Integration to the Marketo platform, marketers can arm customer-facing employees with pertinent knowledge at each stage of the buying cycle so they can convert a higher percentage of leads to customers.”

MobilePaks Relevance Engine^™ automatically recommends short bursts of engaging support that’s quick and easy for Sellers to consume, along with suggested sales collateral.  Recommendations are based on blended attributes from the  lead/opportunity as well as Seller behavior and Manger preferences.   Recommendation examples include Paks of knowledge, reference and collateral on product, positioning, competitive differentiation, proof points and success stories, dialog and value questions and customer facing collateral. Usage is captured and automatically synched with the Marketo platform and the CMS for richer insight.

"We are proud to join the prestigious LaunchPoint ecosystem and integrate MobilePaks with the Marketo customer engagement platform," said Chanin Ballance, CEO of MobilePaks. "Marketing Leaders can now drive richer conversations between sellers and prospects to improve sales effectiveness at the moment it matters”.

About MobilePaks
MobilePaks delivers confidence-increasing and performance-boosting capability to sales and customer service through the best real-time information.  MobilePaks’ Relevance Engine^™ coupled with deep expertise in the science of retention creates opportunities for sales to receive the exact information at the moment it matters. The SaaS platform includes administrative and content management tools, Relevance engine and behavior tracking and analytics. Marketing and Sales leaders glean insights to improve sales and marketing productivity as well as sale effectiveness. MobilePaks solutions are available as stand-alone web applications and can also be integrated with CRM systems like Salesforce.com, Oracle CRM and Microsoft Dynamics. For more information, contact MobilePaks at 1-800-737-8481 or visit www.mobilepaks.com.

About Marketo: Marketing Software. Easy, Powerful, Complete.
Marketo (NASDAQ: MKTO) provides the leading marketing software for companies of all sizes to build and sustain engaging customer relationships. Spanning today’s digital, social, mobile and offline channels, Marketo’s^® customer engagement platform powers a set of breakthrough applications to help marketers tackle all aspects of digital marketing from the planning and orchestration of marketing activities to the delivery of personalized interactions that can be optimized in real-time. Marketo’s applications are known for their ease-of-use and are complemented by the Marketing Nation^™, a thriving network of more than 250 LaunchPoint^™ ecosystem solutions and over 40,000 marketers who share and learn from each other to grow their collective marketing expertise. The result for modern marketers is unprecedented agility and superior results. Headquartered in San Mateo, CA with offices in Europe, Australia and a joint-venture in Japan, Marketo serves as a strategic marketing partner to more than 3,000 large enterprises and fast-growing small companies across a wide variety of industries. For more information, visit www.marketo.com.

Marketo, the Marketo logo and LaunchPoint^™ are trademarks of Marketo, Inc. All other trademarks are the property of their respective owners.