- Mar. 31, 2014 - LOS ANGELES --
Bloggers or digital influencers have amassed a loyal following of consumers who look to them for inspiration and key purchasing decisions - whether that's what pair of shoes to buy, which color of lipstick to get or which restaurant to go to. People trust their favorite blogger's opinion. In fact, 61% of consumers make a purchase based on a blog post and 70% of consumers learn about companies through articles rather than ads (Social Media Today). That's why so many brands are or beginning to work with these influential individuals. However, without the proper knowledge about how the blogging world works, businesses stand a high chance of not gaining significant value from working with digital influencers. To combat this, FAB Counsel & their sponsor, Nirvana, have teamed up to produce an event entitled, The Effects Of Digital Influencers On Consumer Behavior, on April 29, 2014.
The FAB Counsel event will begin with an esteemed panel of bloggers who will discuss:
● the current landscape in blogging today
● the most successful brand & blogger projects/collaborations
● why the right bloggers need to get paid!
● what bloggers look for in brand partners
● what brands should look for in blogger partners
● how to make a blogger be invested in your brand, aside from monetary payment
● Blogger etiquette 101: How to approach & win over a blogger
The bloggers include Rachel Nguyen of That’s Chic, Enrico Moses of 7 Days Theory, Sazan Barzani of Sazan.me, and Jackie Alaina of Makeup Game On Point. A cocktail hour will follow the panel discussion to foster connections and collaborations. Early registration is now open to invited guests only through http://fabcounsel.com/fashion-and-beauty-bloggers-event/
. General registration will begin April 15. Seating is limited so if you’d like to receive an invite for early registration, please email firstname.lastname@example.org. A portion of the proceeds will benefit Two Wings, a non-profit organization dedicated to helping victims of sex trafficking.
To learn more about blogger gift bag sponsorships, refer to this deck (http://fabcounsel.com/wp-content/uploads/2014/03/Sponsors...
). To learn more about this event, please contact Mary Vallarta.