With the advent of Google algorithm Humingbird, Google evolved to understand queries as a “whole”, delivering results that are better at determining the most meaningful aspects of a query, while subordinating less important words. Thus get a more likely result, with more data you give now in Google search query.
Internet Marketing is the past, present and the future. More and more channels are being restricted and removed from our grasp-keyword data, article marketing, blog comments, profile links, forum signatures, wheels and pyramids, “created-by”
Google clearly stated that any links which are intended to increase a sites PageRank or ranking in the SERP’s is considered as a spam link and hence search marketers should be more cautious than ever about what links that are pointing out to their sites. Data Visualization, Videos, linkbait articles are becoming the norm in order to attract editorial links and social shares and these types of links requires skilled labor than the old link generation methods of manually building links through Forum posting, Blog Commenting, Article Marketing etc.
There has been a lot of talk of late that question whether Search Engine Optimization will be around five years’ time, Matt Cutts, head of the Google search spam team gives a resounding answer to that question. SEO is constantly changing and becoming more sophisticated as Google becomes more sophisticated, but the basic principle of doing what Google wants you to do to legitimately grow a website, through creating links and garnering attention, remains fundamentally the same.
Google’s new R&D projects are to emulate human interactions on website to base their ranking algorithm on the user experience and whether the visited sites offer a perceived value or not. The future of SEO will be not keywords or backlinks but “Users”. Hence every site owner needs to offer a true user experience to their visitors by being more transparent with them. Be as compelling as you can in convincing people to buy your products or service instead of those of your competitors.
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