● Social media
● Websites (both desktop and mobile-friendly)
● SEO (search engine optimization)
“We’re not living in 2005 anymore,” warns Germanos, “you have to be good at what you do and your marketing has to be great. You have to engage social media. Your customers are using social media. Your competitors are using social media. You have to use social media too. You do not have to love it, but you DO have to use it.”
Websites have to work on desktops and mobile browsers. Business owners must have a mobile-friendly website that showcases their business in a positive light. People searching for a business on their smartphones are closer to making a purchase decision.
SEO, or search engine optimization, is the act of publishing content that helps your ideal customer find you. She is looking for someone who does what you do, but does not know you exist. If you do your SEO right, she will find you. If not, she will find someone else.
Inbound marketing certified by @Hubspot, Mark Anthony Germanos uses inbound marketing to help your ideal customers find you. He is Social Media Director at YourSEOWizard.com, a Sacramento inbound marketing solution provider. With 20-plus years in the technology field, Germanos has seen multiple changes and has kept abreast of changes both for his prosperity and for the prosperity of his customers. YourSEOWizard.com is available at 916-752-6767 and at http://yourseowizard.com/