· Create a persona of their ideal customer.
· Use Facebook as a business tool.
· Monitor and protect their online reputation.
· Become more prominent in Google search results.
· Use inbound marketing to make more money.
“Your ideal customer is online. She wants to buy what you are selling,” says Germanos. “You need a persona of your ideal customer. A persona is a list of traits, or characteristics, of your ideal customer. The more you know, the more able you are to create marketing messages that will attract her and get her to call you.” Germanos expects audience participation. Meeting planners report great value and advice that helps them improve their marketing.
This presentation will occur on Tuesday June 17 at 9:30 AM at Arden Christian Center, 4300 Las Cruces Way, Sacramento, CA 95864.
YourSEOWizard is @Hubspot inbound marketing certified. They help Northern California small businesses use the Internet to attract more ideal customers. YourSEOWizard uses WordPress websites, content marketing and web tools to help you get more business. They work with businesses, mostly licensees and owners of assisted living homes, who agonize over keeping their beds full. With 22 years of business experience, they create complete marketing systems that give you a higher occupancy rate and put more money in your pocket.