Bora Health US announces the upcoming launch of its new and exclusive SureSafe Medical Alert product

MIDDLETOWN, N.J. - Jan. 11, 2014 - PRLog -- Bora Health United States, today announced the upcoming launch of its new model medical alert to the United States market. A product that will revolutionize the domestic auto-dialer medical alarm market by combining life saving functionality, stylish design and affordability.

The SureSafe medical alerts website launched in late 2013 aiming  to increase awareness of the challenges facing Seniors wanting to maintain independent living in the United States. In addition to a wealth of hints and tips to support Seniors staying in their homes longer, Bora Health’s flagship product, the SureSafe Personal Emergency Call System, was also available here.

As part of their continuous desire to share more useful information and to provide better quality products and services, Bora Health has been working with a team of aged care and technology experts to produce the next generation of independent living auto-dialer medical alerts.

One aspect of the medical alert system that has often been neglected is the aesthetics of the units – how they look and feel. Whilst personal safety and functionality are always paramount, Bora Health believed that high performance should not necessarily mean an unattractive design. Considering that the alarm units generally sit on display in peoples homes, Bora Health set their expert designers the challenge of producing something that looked good, as well as be able to save lives. They were not disappointed with what was produced. “Generally, products on the market look and feel dated – grey and square seemed to be the industry standard” Co-Founder Joel Groth commented. “These alarms tend to sit next to peoples phones, in plain sight for everyone to see. Why couldn’t they look good as well as have all the functions you would expect?”

The feedback from market research groups has been resoundingly positive and the new and improved SureSafe Personal Emergency Call System will be available in the US from Spring 2014. To register your interest and be one of the first to buy the new systems, please contact the Bora Health team at the address below.

ABOUT BORA HEALTH.

Bora Health is a United States, British and Australian owned and operated community focused company, providing elderly American’s and their families with access to the information, products and services necessary to support affordable independent living. It is the exclusive authorised distributor of the SureSafe Personal Emergency Call System; an auto-dialer or smart-dialer medical alert (otherwise known as a non-monitored personal alarm), telephone based medical alarm system for Seniors. Bora Health was founded in 2012 and is the exclusive approved medical alerts supplier to ASX listed aged care residential homes company Eureka Group Holdings Ltd. Bora Health also provides life saving alarms to numerous hospitals and Government facilities including pathology units and drug and alcohol outreach programs. This is in addition to thousands of satisfied consumers and their families, who have peace of mind knowing that help is just a push of a button away.

For more information, please see http://www.suresafemedicalalerts.com.

Alternatively, visit our United Kingdom website at http://www.personalalarms.org or our Australian website at http://www.personalalarms.net.au.

For more information on our US launch, please contact Daniel Westhead, US Operations & Communications Director.