Chris Shugart Joins Soffront CRM Marketing Team

FREMONT, Calif. - Jan. 6, 2014 - PRLog -- Soffront Software Inc., the CRM software pioneer, announced today that Chris Shugart has joined Soffront as the Marketing Manager for Soffront’s popular SMB (Small and Medium Business) CRM reporting directly to Manu Das, CEO and President.

Shugart will have oversight of the strategic direction and expansion of Soffront SMB CRM. Soffront SMB CRM has set a new standard in the SMB industry combining lead capturing, lead nurturing with rule-based drip campaign, rapid prospecting, sales automation and customer support into one software.

“I am pleased that Chris has joined our team,” said Das. “He shares our vision and mission to help small and medium businesses grow faster leveraging CRM and Email Marketing, at an affordable price.”

“I am profoundly honored to join Soffront and looking forward to working with the entire Soffront marketing team to further Soffront’s mission to help small and medium businesses,” said Shugart. “I share the passion of Mr. Das that CRM should be the focal point of all businesses regardless of their size and hope that I can contribute to advance that mission.”

Shugart previously owned and operated an advertising agency. Prior to that, Shugart was a marketing consultant helping tech start-ups throughout Silicon Valley.

About Soffront Software, Inc.

For over twenty one years, Soffront has provided CRM solutions for small-to-medium as well as large enterprise companies. Compared to other leading CRM providers, Soffront CRM drives more sales by helping sales teams spend more time selling and less time working the CRM. Companies that switch to Soffront have reported significant cost savings with drag-and drop customization and the elimination of add-ons. Soffront's integrated CRM contains all of the required functionality including sales force automation, marketing automation, customer service, and project management. Soffront CRM provides a higher return on investment, generates more revenue, more savings and a better user experience. Soffront is privately held, debt-free and profitable.

For more information, call (510) 413-9000, or visit http://www.soffront.com.