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Follow on Google News | Largemouth Communications Wins Multiple RPRS Sir Walter Raleigh AwardsRaleigh public relations agency recognized with a “Best in Division” award for the Kangaroo Express Salute Our Troops campaign
By: Largemouth Communications, Inc. Members of the Largemouth Communications team accepted the award at a banquet last month at the Raleigh Contemporary Art Museum with WNCN anchor, Sean Maroney, as the emcee. The Sir Walter Raleigh Awards competition is a showcase of exemplary work by public relations and communication professionals throughout North Carolina. The competition is held annually and recognizes projects that have achieved excellence in a variety of categories, as judged by an independent panel. Largemouth received honors for two 2012 campaigns based on creative and impactful results on behalf of its client Kangaroo Express. The Kangaroo Express Salute Our Troops and RooCup Summer campaigns were each recognized in the first division, “Total Communications/ “These awards further validate Largemouth as a powerful strategic communications partner,” said Brandon Bryce, president and CEO of Largemouth Communications. “I am incredibly proud of the Largemouth team for working with the Kangaroo Express team to develop creative, dynamic communications campaigns that activated consumers on a local, regional and national level. We all take great pride in the Salute Our Troops campaign helping raise funds and awareness for service members and their families in times of need.” Kangaroo Express has a strong connection to the military. More than half its stores are located within 25 miles of a military installation, and a third of its employees have a strong personal connection to the military. Recognizing the importance of this connection, the Kangaroo Express Salute Our Troops campaign is now the pinnacle of the company’s year-round commitment to supporting the military. It honors our troops in an unprecedented, sustained and credible way that encompasses its entire 1,500-plus store footprint across the southeastern United States. In 2012, Kangaroo Express faced the challenge of sustaining the excitement and exceeding expectations built during the inaugural campaign. In its second year, the campaign would reaffirm and expand Kangaroo Express’ commitment to the military community. Beneficiaries included two national, distinguished military nonprofit organizations with a large presence in the Southeast – the USO and Wounded Warrior Project, as well as six state-based military support organizations with connections to local communities. The comprehensive campaign mobilized Kangaroo Express employees, customers and vendor partners to support the needs of the military community on a local and national level. When the RooCup – a $6.99 refillable cup that unlocks 25 cent fountain and frozen drink refills all summer long – was first launched in 2011 to Kangaroo Express’ convenience stores, the company aimed to build loyalty among its already strong customer base. When the 250,000 cup inventory, expected to last all 100 days of summer, sold in just four weeks to a passionate army of teenagers, the convenience- The RPRS Sir Walter Raleigh Awards build on other accolades earned by Largemouth Communications in 2013, including a Silver “Best in Show” InSpire Award from the North Carolina Public Relations Society (NCPRSA). About Largemouth Communications Largemouth Communications is a full-service public relations firm focused on providing media relations services to both business-to- Media Contact: Kelly Propst Largemouth Communications 919-459-6453 kelly@largemouthpr.com End
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