DPS kicks off 14th annual Holiday Card promotion

LONG GROVE, Ill. - Aug. 20, 2013 - PRLog -- Long Grove, IL August 1, 2013 - Dealer Product Services (DPS), a nationwide leader in automotive marketing, announces the release of their annual Holiday Card promotion for the 2013 calendar year. This year marks the 14th year DPS has offered Holiday Cards to the automotive industry. Analysts expect a ROI of over $184:1. DPS officials credit this fixed ops success to the variety of creative choices from Dealer Product Services’ talented team of consultants. These consultants develop the campaign around each dealer's individual business drivers.

These holiday cards merge traditional holiday messaging with strong offers, creating goodwill and potentially making offers more impactful than the similar coupons without the holiday themes. These cards have been extremely successful, not only for DPS, but for the company’s clients.

DPS set a new company record in 2012 with the average December revenue generated by the Holiday Mail promotions at $650,000 per dealer including sales figures. December is an extremely critical month for dealers as they can close the year strong on parts sales, service and conquest sales. Our all-inclusive program allows dealers to meet revenue goals otherwise thought unattainable in November.

How is DPS capable of reaching such heights?

"Our key to repeated success with this program is our nationwide team of consultants," DPS president and CEO Tim O'Neill said. "We have our Business Development Managers discuss and proactively plan this program to the finest detail. They discover each individual store's revenue goals, their customer loyalty levels and their end of the year parts sale obligations.

"No dealership is alike and we tailor this program to their specific needs by to launching this campaign in perfect harmony with their year-end marketing programs."

DPS Holiday cards feature 17 individual card front styles. As the exclusive co-op marketing provider for BMW NA and MINI USA, DPS will present these centers and stores with card designs that receive automatic co-op reimbursement.

Card designs have been created to specific co-op guidelines for Toyota, Hyundai, GM, Mercedes, Volvo and Ford Quick Lane stores. The attention to OEM guidelines is yet another advantage DPS brings to the automotive industry.

"Our job is to respect every dealer's ad budget throughout the year. Understanding Holiday Mail is potentially the largest single grossing campaign for dealers and it is critical to offer creative the dealer can submit for OEM reimbursement," Vice President of Marketing Leigh Koulouras said.


About Dealer Product Services

DPS has been an industry leader in delivering proven marketing solutions for automotive dealerships nationwide since 1999. DPS delivers customer loyalty and retention through an extensive catalog of custom-built marketing products and services specifically-created for the needs of automotive dealerships and their customers. The company provides everything from database management, business intelligence reporting and analytics, search engine marketing, search engine optimization, PPC, email and social media marketing, as well as traditional marketing to its clients. DPS enables its clients to achieve new sales heights and increased profitability by connecting them with active, inactive and prospective customers. DPS also goes beyond its competitors by placing an emphasis on customer retention to ensure long-term prosperity for its clients.

For more information, visit dpscrm.com.