Top 5 Hazards of Bad Medical Marketing

July 17, 2013 - PRLog -- Anyone with a medical practice knows how important effective marketing can be; however, bad marketing can be more detrimental than failing to promote a practice at all, according to The HealthCare Marketing Group. The HealthCare Marketing Group is dedicated to providing high quality marketing services to medical practices and professionals and they’ve compiled five of the biggest hazards of putting together an ineffective and poorly conceived marketing plan.

1.   Set It and Forget It: Bad medical marketing means setting up a website and thinking the job is done. Without regular updates, the site will never climb in the search engine results and it will do nothing more than serve as a virtual business card.
2.   Lazy Social Media: Failing to commit to a social media marketing plan does a medical practice a real disservice. Frequent activity on sites like Facebook and Twitter put a real face behind a practice, giving it personality, relevancy, and a trustworthy appearance.
3.   Low-Quality Content: Yes, it’s important to keep a practice’s site up-to-date, but doing so at the cost of quality is a big no-no. Less-than-useful articles and content make a practice look lazy and unprofessional. It’s much better to update a site once a week with a high quality post rather than three times a week with three low quality ones.
4.   Not Prioritizing Interaction: Even if a practice dedicates the time necessary to update social media accounts regularly, that’s not enough to win over hearts and minds. It’s also necessary to interact with people on social networks. Ask questions (and answer them). Be a real person, not a robot.
5.   Trying To Do It All: One of the biggest hazards of bad medical marketing is trying to do too much by oneself. The owner of a medical practice can only do so much. It’s important to delegate tasks and hire professionals to handle various aspects of marketing like website creation, social media management, etc.

About The HealthCare Marketing Group

The HealthCare Marketing Group is advertising, medical website development, online marketing, practice management, and PR firm that specializes in the needs of health care practices.