How To Get Bloggers To Write About Your Product

GEELONG, Australia - June 5, 2013 - PRLog -- Having bloggers review your product or a service has become one of the most reliable and cost-effective ways promote to a target market. Many readers who follow blogs trust the writers and take their advice and recommendations to heart.

There are three ways to encourage bloggers to write about your services or products:

1. Personally contact bloggers and ask them review your product

Professional bloggers usually have their contact information on their websites; those who do not usually have links to their social network profiles where you can send them a private message.

Most bloggers do not ask for cash payment but may require free samples of the products that you would like for them to review.

For example if your business is a restaurant, you can extend an invitation to some food bloggers to visit and try out the specialties on your menu for free.

The advantages to personally contacting a blogger are that it costs nothing but your time and that the communication itself allows you to build a connection with the writer which could lead to more favorable coverage in the future.

2. Hold a product pre-launch demonstration

Have a pre-launch demonstration or a media conference for your product and invite as many influential bloggers as you can to the event.

This event does not have to be expensive but it would need some preparation to ensure that it will impress the audience. You may also need to send out official invitations to the bloggers you have in mind and follow them up if necessary.

You will need a venue for the event and should prepare suitable refreshments depending on your schedule. You should also put together a simple media kit for your attendees loaded with samples, product details, and information on your company. You may also add a letter stating your intention for inviting them and briefing them of a few expectations.

The benefit of holding a media conference for your business is that attendance often automatically translates to writing a review about the product that you offer; however, this does mean you must work to ensure every blogger has a positive experience to write about.

3. Provide a memorable experience to your customers

Nothing beats genuine customer satisfaction. The best product reviews and feedback are written by very happy customers who can’t help but share about how great their experience had been.

Do not underestimate the influence of a bloggers who choose to rave about you, your goods or your service; even unprofessional bloggers have an intimate circle of readers and what they say can really influence their followers.

You never know who will swing by your shop and become a customer, so be ready with your merchandise and be consistent in providing good service at any time.

Deliver beyond expectations and give people a good reason to write about your business.