Five simple tips for creating an effective business card

LONDON - April 3, 2013 - PRLog -- A business card is like a showcase of your site and should be reached in just a few clicks otherwise users will change the page.

In order to achieve an engaging communication result that reflects the spirit of your company, it is essential to well-organize all information in such a small space. Essential elements to keep in mind are: what is to be communicated, how, to whom is it to be communicated.

The realisation of a business card does not require a lot of effort and even if you do not have a lot of experience in graphics, chances are high that you will design it yourself without having to pay for a professional graphic designer.

Here are some easy steps to create your own business cards and nonetheless make it attractive and original.

Content

Whom do you have in mind as the recipient? By answering this question you already have the start point to organise your work according to the criteria based on your card: Do you want to communicate your creativity, then you design your content in such a way; if your aim is corporate communication you will organise your work in another direction.

Brand and colour

Your logo reflects your company or business. You have to think of an original design and accurate colours that will catch the spirit of it. The logo needs to be able to be used for your whole corporate identity (letterhead, business cards, pads, etc.). Free sites on the internet allow you to create your logo in a few clicks.

Integrate your brand as the central element of your business card and maybe separately with a line from the information pertaining to yourself: your name, address, phone number and email address. In addition, if you want to free up this information: your website, your social status and even logos of how and where your customers can reach you.

Add your logo and title on the front of the business card and contact details on the back. This enables you to expand the size of your logo and make it more visible.

Font

Choose from the myriad of existing fonts (we recommend Arial or Helvetica) and carefully consider the size in order to accommodate good readability. Pay attention to the spaces between the letter and especially between the lines: the right distance will convey a sense of cleanliness and order.

Dimensions

Consider the space at your disposal to organise your work. The format of• business cards ranges from a minimum of 8 x 5cm to 9 x 5cm. There are less traditional formats around such as 5 x 5cm. Select the size of your business card according to the content and logo size on front.

In addition, you can also choose the orientation of your business card: horizontal or vertical. Depending on how you select to organise the space you can orient your card: Remember always that the main issue is about communicating your message! So if you want to convey creativity, the logo will be the predominant element and a 5 x 5cm format will be ideal to centrally display, print and imprint it in the minds of those who receive your business cards. When you concentrate on corporate communication, the classical horizontal format will be better suited.

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