Ben Koller and Justin Brunn Speaking at 2013 Automotive Boot Camp

March 7, 2013 - PRLog -- EATONTOWN, NJ – First Class Educators is pleased to announce that Ben Koller and Justin Brunn of Acton Toyota of Littleton will be speakers at the 2013 Automotive Boot Camp taking place May 14-16 in Philadelphia.  The annual Boot Camp features over a dozen industry thought leaders presenting the latest and most successful trends in automotive digital marketing.

Koller and Brunn are with Acton Toyota of Littleton in MA.  The two are responsible for creating separate avenues of digital revenue that have helped Acton Toyota secure the #3 national ranking position as a Toyota VSA retailer.

The title of their workshop is, “Improving and Increasing your Website's Conversion | Actionable ways to generate more sales and service leads from your store.”  This workshop will help attendees discover new tools to track in-page web analytics, learn how to create better VDPs that increase conversion rates and will offer actionable tips, strategies and effective tools to generate more leads.

Koller and Brunn’s workshop will be under the "Service & Retention" Learning Track.

Koller has held the positions of Internet sales consultant, financial services manager, Internet sales manager, and CRM manager.  He is now responsible for the creation of all of Acton’s e-mail correspondence within its CRM, e-newsletters, and e-mail marketing campaigns Acton Toyota uses for its e-mail marketing campaigns.

Brunn is the e-Commerce Manager for Acton Toyota of Littleton. He has been able to grow the dealership’s digital footprint to include two entirely separate themed sites. The first of which is a subdomain dedicated entirely to Acton’s service business. The second is a website built to offer customers aggressive pricing on Genuine Toyota ExtraCare Vehicle Service Agreements (VSAs).

The 2013 Automotive Boot Camp features the exclusive “Learning Track System” developed by First Class Educators.  The system presents classes broken out by different categories, or “tracks” that allow attendees to laser focus on topics that are priority and pertain most to them and their dealership.

This year’s tracks include:

1.     Advertising

2.     Analytics/Websites

3.     CRM

4.     Management

5.     Sales

6.     Service/Retention

7.     Social/SEO

8.     Video

More information about the learning tracks and available classes can be found online at http://www.automotivebootcamp.com/schedule/learning-tracks/

The 4th Annual Automotive Boot Camp is organized by First Class Educators.  The event will be held on May 14th, 15th and 16th at the Sheraton Philadelphia Downtown Hotel.  For more information, visit http://www.automotivebootcamp.com or contact Carrie Hemphill at 908-601-6475.

About First Class Educators

First Class Educators (FCE) offers high impact digital marketing education, private or partnered events and a variety of consulting opportunities for all industries throughout the US and Canada.  

Featured national and upcoming events include AutoCon, Digital Marketing Strategies Conference 2014 and the Digital Marketing Blitz 2014.

FCE also offers the Automotive Internet Program, an intense online training program that provides certificates in Digital Marketing and Social Media for dealership employees across the US and Canada as well as private partnered events with top vendors and industry leaders.

http://www.firstclasseducators.com/

Media Contact:

Carrie Hemphill

Managing Director

First Class Educators

732.734.6993

carrie@firstclasseducators.com