“Social media is unlike any other communications medium your company has ever used. It has tremendous power to grab the hearts and minds of your customers,” explains Burnett. “But to make it work, you need to define a strategy and develop a good plan. Otherwise, you'll find yourself running in circles.” After all, every business is unique and a cookie-cutter approach won’t work for most. This seminar will show attendees how to start with their business goals and what they know about their customers to develop a strategic approach. Integrating social media into an overall marketing mix is no longer a luxury — it's a necessity.
This mid-day presentation will help small businesses who are thinking about taking the plunge into social media to take a step back and define their strategy before dipping their toes in the social media pool — a must-do first step for those new to the channel. Sallie will shed light on the truth about social media’s influence on purchasing decisions and its impact on SEO. In addition, she will guide attendees in determining what they want to achieve before they start and stress the importance of a carefully devised strategy for content, customer engagement and resource management.
Finally, she will touch on what you can and should measure in your social media initiatives. Attendees will be invited to set a benchmark of their current social media with Customer Insight Group’s Social Media Report Card at http://www.customerinsightgroup.com/
Sallie’s expertise in the field of social media marketing and her strategic approach to the ever-changing landscape of customer communication, along with her current status as a Daniels Faculty member in the subject of digital marketing, made her an obvious choice to help introduce Denver-area small businesses to social media marketing channels.
ABOUT CUSTOMER INSIGHT GROUP, INC.
Customer Insight Group is a leading strategic marketing firm that helps companies engage, keep and grow profitable customer relationships. Their expertise lies in helping companies assess and improve customer strategy to achieve measurable business objectives. Services include: comprehensive loyalty audits, social media customer engagement programs and innovative loyalty programs.