This presentation will enlighten students with an overview of current social media trends, a look at how businesses today are utilizing social media to grow their businesses and touch on career potential within this unique marketing niche. Students will leave with a better understanding of how social media goes beyond how they typically use it as a teenage consumer, and help them understand how businesses are using social media to help further their business objectives. “It’s usually eye opening for a teenager to all of a sudden look at social media from a business perspective,”
Sallie’s expertise in the field of social media marketing and her strategic approach to the ever-changing landscape of customer communication, along with her current status as a Daniels Faculty member in the subject of digital marketing, made her an obvious choice to help introduce Denver-area students and future business leaders to social media marketing channels.
ABOUT CUSTOMER INSIGHT GROUP, INC.
Customer Insight Group is a leading strategic marketing firm that helps companies engage, keep and grow profitable customer relationships. Their expertise lies in helping companies assess and improve customer strategy to achieve measurable business objectives. Services include: comprehensive loyalty audits, social media customer engagement programs and innovative loyalty programs.