The recently launched service allows alumni records to be verified, lost members to be located to their new address and the socio-economic profile of the entire database to be established. This provides institutions with the opportunity to invite past students to events, tailor correspondence and target potential major donors.
On completion of the cleansing process, alumni records are segregated into verified, unverified, gone away, traced and deceased, allowing alumni administrators to minimize wastage. New contact numbers can also be appended via Tracesmart’s Phonematch Alumni product. These screening services are available within Tracesmart’s online portal, Smartcleanse or as a managed solution.
Smartcleanse is a newly launched online data cleansing bureau that caters for many markets and is at the cutting edge of data management. The online service provides a highly secure and easy-to-use portal that enables Tracesmart clients to maintain and cleanse their data themselves and in their own time. Following a recent data cleansing exercise, Cardiff Metropolitan University’s Director of Development, Andrew Walker stated, “With a mailing list of around 30,000 magazines every year, we have to be confident that the data we hold on our former students is correct. Tracesmart identified and updated a large number of invalid addresses within our database, ensuring our magazines were delivered to the right alumni to the right place, generating considerable savings.”
Based in Cardiff, Tracesmart, provide people tracing, identity verification and data cleansing solutions to a large and diverse range of companies and sectors. An established data solution provider in many fields with strong working relationships with large blue chip companies, Tracesmart continues to break new ground, producing brand new products and delivery methods for ease of use and promptness.
Tracesmart’s founder and Managing Director, Mike Trezise commented, “Our new online portal is proving to be a great asset, not only for us as a business but also for our users. It provides a quick and reliable means for our clients to cleanse and search for missing alumni members without the intervention of our staff. The highly secure, self-serve online batch-processing portal is receiving enthusiastic reviews. Smartcleanse is the way forward for data management.”
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Notes to editors:
About Tracesmart
Established in 1999 in Cardiff, Tracesmart is a leading provider of consumer intelligence services. Specialists in the provision of both online tracing and identity verification solutions, Tracesmart is prominent in the pension, legal, financial and retail sectors. Its fraud prevention and anti-money laundering solutions are employed by a growing legion of businesses ranging from SME to FTSE 100 listed companies.
Mike Trezise
Founder and Managing Director, Trezise has extensive experience in tracing and fraud analysis and prevention - knowledge that provides Tracesmart with a distinct competitive advantage, delivering a strong and unique selling proposition.
