Launched on the 8th October, the business website can be visited via its new and primary domain of tracesmart.co.uk replacing the incumbent corporate web address. The reconfiguration permits the company’s private users to be redirected to peopletracer.co.uk (http://www.peopletracer.co.uk), providing focus and coherence for both consumer and business users.
Tracesmart’s resource of the most up-to-date consumer data, allows it to deliver cutting edge online facilities to trace people, reunite clients with their customers, perform data cleansing and mortality screening procedures, and in addition, deliver critical processes for ID verification (http://www.tracesmart.co.uk/
On the website’s initiation, Tracesmart’s Head of Communications, Owen Roberts remarked, “We wanted to build a site that created a strong perception of what the business was all about, how our products could genuinely benefit other businesses, to deliver an easy to understand explanation of our three core services of tracing, data cleansing and identifying. We’ve incorporated a new creative within the website which we believe captures the imagination, the simple idea that single pieces of information, when aggregated, will deliver a much bigger picture and present a clear profile of an individual – a key characteristic for all our products.”
Tracesmart’s Managing Director, Mike Trezise further acknowledged the launch of the website, “We pride ourselves on being able to develop and create everything in-house. The website better describes our business and what we do, it’s our shop window and probably the first point of call for our prospective clients. Investment in new technologies and key employees has led to cutting-edge data solutions that have strengthened our market position; our range of products and services has grown exponentially over recent years and this is illustrated on our new website.”
Notes to editors:
Established in 1999, Tracesmart Ltd is a leading provider of consumer data services, specialising in the provision of online tracing and identity verification tools. Prominent in the collections, legal, financial and fraud prevention sectors, the company’s solutions are employed by a growing legion of businesses ranging from SME to FTSE 100 listed companies.
Founder and Managing Director at Tracesmart, Trezise has extensive experience in tracing, fraud analysis and prevention - knowledge that provides the company with a distinct competitive advantage.
Head of Communications and Marketing at Tracesmart with over 25 years of experience in the creative and advertising industries, including 8 years with the BBC, Roberts oversees public relations and marketing whilst exploring further business opportunities.