The redesign of the logo is an apt metaphor for the history of FashionPond.com itself. Their original logo featured the company name with a flower. The new logo is a spreading tree, with leaves blowing in the wind. The new logo design incorporates elements of the previous logo, most noticeably the yellow flower center surrounded by concentric rippled rings. The new logo is reflective of FashionPond.com’
Another way in which FashionPond.com supports growth is through its support and promotion of lesser known brands and new designers. By giving a wider platform to the work of these artists they both increase their reach and provide customers with access to one-of-a-kind, distinctive and high quality pieces of art jewelry. A spokesperson for FashionPond.com reaffirmed their commitment to showcasing the work of small designers, saying “No matter how big we get, we plan to work with small brands and emerging artists. There are plenty of companies that represent the big brands.”
FashionPond.com seeks out cutting-edge fashion art jewelry from across the globe to bring new and unique pieces to a wider audience. Countries in which their featured designers operate include Thailand, Brazil, Peru, Belgium, Poland and Israel. Choosing to buy a piece of art jewelry from FashionPond.com allows customers to support independent artists and designers while also benefitting from carefully crafted and attractive jewelry designs. Their distinctive and beautiful craftsmanship makes them sure to be admired, whether worn as statement pieces or as part of an everyday outfit.
Their collections feature a wide range of price points, with the Claudia Lira collection, for example, priced from $70 to $400. Earrings range in price from $30 for daisy earrings from Vessel International to $302.50 for petal earrings from Mysterium. Rings from Prodesso start at $67.50, while their top-priced item is an exquisite silver rose leaf pendant at $253.25. With jewelry one of the most popular gifts for all occasions and kinds of relationships, the fine designs at FashionPond.com make wonderful gifts for work colleagues, business contacts, romantic partners, friends and loved ones. They are also popular for personal purchases due to the distinctive nature of the designs and their range of pieces suitable for a variety of different budgets.