Autoresponders, also known as follow-up sequences, are an email marketing tool that are used in conjunction with a “widget,” or free content that you give away on your website in exchange for your prospect’s contact information.
According to best-selling author and entrepreneur coach, Stephen Whittier, once your prospects have given you permission to communicate with them by opting in to your email list, autoresponders allow you to continue that communication through a series of automatically delivered email content.
“When used properly, autoresponders allow you to build relationships rather than to simply use your website as a business card. It’s not about just making a sale, because not everyone is ready to use your services right now. It’s about building long-term rapport and trust.”
Autoresponders can take the form of pre-written emails, broadcast emails, ezines and online newsletters. They give business owners the ability to provide prospects or current clientele with more relevant information and value.
Whittier outlines the keys to writing effective autoresponders:
● Standing out and getting read (strong subject lines are critical for capturing your prospects’ attention and standing out from inbox clutter).
● Getting personal (adopting a genuine voice and tone, and sharing relevant stories with your prospects).
● Asking for action (always make your “call to action,” the desired action you want your prospects to take, explicit).
● Use the “P.S.” (using a “P.S.” after your signature is important because this is statistically the most-read part of the email aside from the subject line.)
Whittier also emphasizes an additional – and potentially highly profitable – benefit of autoresponder marketing:
“The best way to build trust and separate yourself from the herd is to be able segment your prospects based on their unique needs and interests. Most marketing tries to fit every size peg into the same hole, but being able to speak specifically to what your prospect is looking for will bring your business to another level.”
Stephen’s free video training on autoresponders can be viewed at:
Stephen Whittier is a national best-selling author, multiple business owner and entrepreneur who specializes in internet and direct response marketing techniques. He has used these marketing strategies successfully to build his own businesses and to help other entrepreneurs achieve greater success in their businesses.