Small Business Owners Can Improve Lead Generation With Banner Ad Campaigns Says Stephen Whittier

Dec. 23, 2012 - PRLog -- Small businesses and professional practices can increase the effectiveness of their marketing through the use of online banner ad campaigns according to best-selling author and entrepreneur coach, Stephen Whittier.

Advantages of banner ads are that they generate more online traffic to their websites and allow business owners to stand out from their competition. Stephen says that because many small businesses in particular do not use banner ads it can be much easier to benefit from adding them to existing marketing campaigns.
In order to help educate entrepreneurs on how to improve their marketing with banner ads, he has published a free video tutorial to teach the key components of effective banner campaigns.

Stephen states:
“A banner ad is essentially an online billboard on someone else's website that your prospects can click through to get to your website. It is possible to advertise on many high profile sites like and target prospects in your area. This can help you to really stand out as well as generate significantly more traffic.”

Banners campaigns can be run on targeted websites across the internet as well as in major outlets like Google AdWords, YouTube, and Facebook.

The key components of effective banner campaigns are:
·         Keep your message clear and concise
·         Get your prospects' attention with an effective headline
·         Always include a "call to action" (such as "Click Here Now")

Stephen says that "Banner ads are widely used by larger corporations, but many smaller businesses and practices fail to take advantage of them, using only text ads online for example. By using banners to get prospects to click through to your website you are already a step ahead of most of your competition."

When using banner ads it is important that the message and graphics in the ad are congruent with the intended prospect is looking for. It is also important to send the target prospect to a targeted website that matches what the ad was promoting. An ad for dental implants should click through to a web page for dental implants, not direct to a page promoting other types of dental procedures or general dentistry services.

Stephen adds: "Banner ads are an extremely cost-effective and profitable way to drive interested leads to a business website and get them to opt in to your email list for a free report, video, or other 'widget', which in turn allows you to provide more value to and build a better relationship with those prospects."

Stephen urges business owners to add online banner ads to their marketing in order to generate new traffic and reach new audiences. He has prepared a free training video available at http://stephenwhittier.com/banner-ads/

About Stephen Whittier:
Stephen is a lifelong educator, success and marketing coach with decades of experience helping others to reach their personal and professional goals. His diverse background includes years of teaching at the university level, building successful ‘brick and mortar’ and online businesses, and working directly with some of the most successful marketing experts in the world. By combining his many years of teaching with hands-on experience in best practices and effective marketing techniques, he has developed a unique and effective approach to helping entrepreneurs take their businesses to the next level.

To learn more, visit http://stephenwhittier.com