“We’ve long known the importance of happiness. Even in the 4th century BC, Aristotle identified happiness as ‘the meaning and purpose of life, the whole aim and end of human existence.’ However, the business world has long overlooked the critical and commercial importance of happiness. As we move into an experience economy, emotions and feelings become the greatest source of competitive advantage and create a new value equation.”
Michelle Collins, Head of Happiness
We have an unfaltering motivation to be happy and are physiologically wired to repeat what makes us happy through the release of certain feel-good chemicals. Loyalty and success are therefore the result of and not the pre-cursor to happiness. The Flying Dodo aims to inspire a new generation of companies to base their business models around happiness because making profits and making people happy is good for everyone.
The Flying Dodo has a proprietary emotional touchpoint-mapping tool called a “happiness audit”. This tool helps companies identify how they are making their customers feel at every stage of their journey; where negative emotions need to be controlled and where positive emotions can be enhanced. It also helps companies to create “unsmashable brands” with holistic (sensory) branding and runs workshops, seminars and ‘brain picking’ sessions.
Michelle has over a decade of experience in marketing, research and consumer psychology within the hospitality, healthcare and food sectors. To find out more about Michelle and THE FLYING DODO services, visit www.theflyingdodo.com or connect with Michelle on Linked In (http://www.linkedin.com/
“WHEN I first met Michelle at The Flying Dodo, we were doing really well and growing but without a clear direction or feeling like we were united behind the same vision. Michelle listened and understood exactly what the green room was about, articulated the vision perfectly, and formulated an inspiring yet achievable marketing strategy. Woven into every thread of the strategy was how to make our customers happy. This ranged from creating a sensory identity to using storytelling effectively and has changed the way I think about marketing.”
Elmarie van Heerden, Owner, the green room (interior design company)
By understanding the science of happiness THE FLYING DODO unlocks the key to customer loyalty and helps companies to build stronger multi-sensory brands that make emotional, memorable and meaningful connections with their customers. Your customers may forget the things you do and say but they will never forget the way you make them feel.
The Flying Dodo launched in July 2012 as a specialist customer happiness consultancy. It offers sensory branding, emotional touchpoint mapping, brain picking sessions, consultancy and workshops. Its Head of Happiness (and owner) Michelle Collins uses her knowledge of the brain, consumer psychology and marketing to turn what was once seen as a subject for the self-help shelves into a field of expertise taking pride of place in the business section of the bookshop.