The companies previous website established flowers4 as an online florist and international flower delivery service and this is something that is also reflected in the new version of the site. With the unique selling points of international flower delivery, same day delivery and excellent value on flowers of the site unchanged and with a cleaner and more intuitive presentation, it is expected that the visitor engagement and response to the site will result in increased customer satisfaction and a higher conversion of online sales for the company.
The site itself has been completely re-skinned and rebranded and is finished in a contemporary colour scheme of pinks, charcoals and whites. Large, clear images of the flowers and gifts sold on the site are presented in two rows of three columns with a custom scrolling carousel to advance the images through the pages.
The images themselves have been enlarged to concentrate on the quality and detail of the arrangements on offer and demonstrate a significant improvement over the smaller, less detailed images of the website's predecessor.
The layout consists of a two column layout with the header banner and logo in pink, supported by an image of a pink Gerbera on a background image of pale wood decking, with a helpful navigation menu under the header and flower category selections displayed in in the left hand column menu.
Icons for login, live chat and cart are displayed at the top right corner of the header banner and social media links are grouped together in the left footer menu of each page. The site also exhibits a jQuery slider under the image carousel that highlights seasonal flowers and current offers or promotions.
With regards to the user experience, there is an revamped login screen and profile tab which allow the customer to manage all aspects of their account and review their order history. Any loyalty bonus from previous orders are displayed here, along with customer details and user submitted reminder dates.
The order process has been re-developed and simplified to allow for quick and efficient ordering of the products on the site and the slicker interface provides an altogether more satisfying experience for the customer.
New features of the website include an up-to-date price guide, a product search bar and comprehensive sitemap, with customer reviews appearing under the left hand menu column.
The international pages, which remain one of the focal selling points of the company and website, can be easily selected through recognisable country flags and link to country pages indicative of the flower types and prices for each particular country.
Projected visitor figures are set to rise for flowers4 as the new website launch ties in with an enhanced marketing campaign, to include email, affiliates and social media that is set to raise the online profile of the company and consolidate their position within the online florist marketplace.
It is hoped that the site will achieve its principal goal of helping the customer in the process of their flower selection through to completion while the company itself fulfils the orders through their network of trusted independent local florist to ensure fast, efficient and personal delivery.
To tie-in with the website launch, the company is offering a free bonus of £5 extra value on each order of flowers over £30 to run until December 28th. This offer is applicable to all bouquets and arrangements with emphasis on their Christmas flowers (http://www.flowers4.co.uk/
Find out about the new features and changes of the updated flowers4 website and grab yourself a deal on flowers this year by visiting http://www.flowers4.co.uk. The offer applies until December 28th 2012.