As an online florist, the company has been trading for over 15 years, with an online presence since 2002. As an alternative to many relay companies, the business model of the company is aimed at independent local florists and provides a flower delivery service for their customer orders. As such, the company has been able to retain competitive prices in the market, resulting in lower overheads for florists and a greater order value for customers.
As part of this service, flowers4 offers an international flower delivery service and as such has built an extensive network of florists in countries worldwide. The company also trades independently, taking private orders from consumers via its web site and contact centre staff and offering them a similar national and international delivery service at competitive prices. A typical UK bouquet will sell in the region of £20-25 while an average international order retails for £40 dependent on the country or delivery and the size of bouquet specified.
In an effort to connect and engage with a larger audience, the company has turned to popular social media channels to advertise and promote its services. As an established florist in its own right and with a number of highly trained florists on its networks, the company supports the necessary infrastructure to operate a flower delivery service on a global scale. The video entitled "international flower delivery" appears on the flowers4digital YouTube channel with a link back to the homepage of the company website.
The message of the video focuses on the ease with which internet flowers can be sent to international destinations and includes an number of images of bouquets and arrangements from the website as part of its content. The global message is consolidated by the picture of a floral globe that appears after an image of the sites companies web banners. The message international flower delivery and send flowers online with the web address www.flowers4.co.uk appears in text at the start and end of the video.
This may be the start of many more promotional videos for flowers4 and the message on their Facebook account implies that the channel may be used for instructional as well as promotional style videos. The importance of social media channels and the impact of video in particular has seen exponential growth in the floral market over the past few years as is evidenced in the social media channels of other flower delivery services and florists that can be found online. The flowers4 video uploaded to the YouTube channel is shown below:
More information on the company and their international flower delivery service can be found at the flowers4 website - http://www.flowers4.co.uk/