Strategic WebDesign is a division of Strategic Media Inc., a non-traditional advertising agency located in Clearwater in Tampa Bay, Florida. Established in 1995, Strategic has been named one of “Florida’s Top Ad Agencies” by the Tampa Bay Business Journal for six consecutive years. In addition to website development Strategic Media specializes in local search engine optimization, social media management, internet marketing, reputation management, online coupons and corporate branding.
Chuck Nelms, President and CEO of Strategic Media, Inc. stated, “We were pleased to be selected to design the IBAAs new website. As a non-traditional advertising agency we truly appreciate the powerful out-of-home marketing approach the companies involved in the IBAA use to promote their clients.”
The IBAA’s industry’s focus is restroom advertising and indoor advertising. The billboards and digital screens are placed in restrooms and other areas of businesses such as gyms, restaurants, salons, and bars featuring local and national advertisers. The locations are target demographic specific and capture the attention specifically of affluent 21-35 year olds. The IBAA helps members acquire National ad campaigns, networking opportunities, potential ad sharing revenue with other members, provide public service campaigns and more.
“The Association is very happy with the new website created by Strategic Web Design” said John Koenig, the IBAAs Executive Director. “This new website will make it easier for Media Buyers and Ad Agencies to find our members and place local and national indoor advertising buys in the best markets for their clients. It also improves our Association’
This non-traditional form of guerrilla advertising ensures that ads are seen by the audience the advertiser wants them to be seen by. Studies show that these advertisements also drive consumers to take action when promoted by a call to action.
For more information on the Indoor Billboard Advertising Association, please visit their website at http://www.indooradvertising.org/