Many people who are searching the Internet for a product or service they need turn to search engines. In fact, according to the Pew Internet & American Life Project, some 59% of Internet-using adults visit a search engine on any given day. That’s why a small business like Mincpac Inc. Limousine Services needs a Web site that’s not only filled with useful information, but also easy to locate via a search engine query. The Prospect Genius partnership involves taking steps to improve Mincpac Inc. Limousine Services’ search engine ranking, helping it to appear higher on the results pages for relevant search queries.
Prospect Genius accomplishes this goal using a process known as search engine optimization, or SEO. By incorporating industry- and location-specific keywords into Mincpac Inc. Limousine Services’ Web site, Prospect Genius can make the site more relevant to searches for limousine service and town car service in the Fairfield area. Going forward, local searches using keywords like “wedding limo,” “chauffeur service,” and “car service to the airport” should lead searchers to Mincpac Inc. Limousine Services. Once prospective clients are presented with the company’s Web site, they can learn more about the business and make an informed decision about booking transportation.
“In today’s digital age, it’s vital for a small business to take advantage of the benefits SEO can offer,” says Matt Gallo, a senior Internet marketer for Prospect Genius. “Making Mincpac Inc. Limousine Services’ Web site easier to locate will introduce more area residents to the business, which can in turn translate into an influx of new clients.”
Mincpac Inc. Limousine Services has provided quality limousine, town car, and airport car service in the Fairfield area since 1984. The company prides itself on bringing together punctual service and low prices.