Dumpster Rental Company in Knoxville, TN, Works With SEO Firm to Market to Local Residents

March 1, 2013 - PRLog -- For Knoxville-area home- and business owners conducting a major cleanup or cleanout, it will soon be easier to locate a quality dumpster rental and junk hauling company. Locally owned ADS Roll Off Services Inc., which also offers pressure washing, construction cleaning, and demolition contractor services, is working with the online marketing firm Prospect Genius to improve its Web visibility and accessibility. By making its Web site easier to locate via search engine query, ADS Roll Off Services hopes to remain one of the Knoxville area’s best choices for dumpster rental and other junk removal services.

According to studies conducted by the Pew Internet & American Life Project, search engine use continues to rise among American Internet users. As of February 2012, some 73% of Americans use search engines to find information on the Web. Those queries include people researching local businesses, which is why it’s important for ADS Roll Off Services to have a Web site that’s not only informative, but also easy to locate using a basic search engine query. Prospect Genius’s efforts will make ADS Roll Off Services more prominent on search engine results pages for junk hauling and related services in the Knoxville area.

Prospect Genius accomplishes this task using a process known as search engine optimization. SEO involves incorporating industry- and location-specific keywords into a site, so that search engines view that site as extremely relevant for queries containing those keywords. In ADS Roll Off Services’ case, that means working to ensure that queries to Google, Yahoo!, and Bing using keywords like “trash removal,” “rent dumpster,” and “debris removal” lead the searcher to the company’s site.

“Studies have shown that sites in the top two or three search engine results get the most traffic,” explains Matt Gallo, one of Prospect Genius’s SEO strategists. “Our goal is to get our clients, including ADS Roll Off Services Inc., as close as we can to those top slots. Web visibility is key to a successful small business marketing plan in today’s increasingly digital age.”

ADS Roll Off Services Inc. is pleased to provide junk and trash removal throughout the Knoxville area. The company has been in business since 2008 and strives for quick turnarounds and affordable rates.