The growing use of social marketing campaigns is putting the spotlight on how to measure ROI. Source Metrics addresses this need by focusing on the metrics that matter to a company’s bottom line, including clicks, conversions and sales, broken down in real-time by property.
Moving beyond monitoring and publishing, Source Metrics represents a new wave of social media tools driving social marketing optimization (SMO). The key differentiator is in the ROI measurement that comes from monitoring activity across individual channels and offering marketers real-time reporting on what campaigns are working and what needs to be adjusted so they can optimize leads, sales and increase ROI.
“There is no shortage of social media monitoring services, but what do brands do with the data?” said Scott Lake, CEO and co-founder of Source Metrics. “Our platform answers this question by providing visibility into social marketing activity, and then taking it one step further with real-time intelligence that shows how campaigns are performing, along with the ability to act on those insights to generate the best results.”
Arthur Fleishman, CEO of John St., one of Canada’s leading advertising agencies, said, "Clients are becoming more and more focused on performance. Test, learn and optimize is critical today. Source Metrics means we can learn what's working and what's not, and fix it in real-time.”
Source Metrics raised a seed round of $1.6 million earlier in 2012, led by Growthworks and FedDev Ontario. For more information about Source Metrics visit .
ABOUT SOURCE METRICS
Source Metrics is a social marketing optimization tool that measures and increases the ROI of their social media marketing campaigns by improving the performance and impact of social campaigns. Source Metrics raised a seed round of $1.6M in 2012, led by Growthworks and FedDev Ontario. For more information visit