Qatar Today one of the most read magazine’s in Qatar launched the contest through its magazine earlier this month and received great response from people across Qatar. Asking questions around how to quantify nation’s brand and hence leverage itself to an international market, the contest has got many people thinking.
Through this campaign we wanted to ask regional and international experts about Qatar’s brand perception and basis the same build a strong compelling story on the need of a truthful brand, says Sindhu, Editor - Qatar Today. Using Mixilion we wanted to reach out to a wider audience, digitally and have their opinions and inputs.
With over 15,000 brand and marketing consultants on its platform, Mixilion will enable Qatar Today to not just run the contest digitally through a streamlined model but also use the power of the crowd to do polling on some of the shortlisted tag lines.
As we launch into Middle East, the contest provides us a wonderful opportunity to showcase the power of crowdsourcing and also play a role in building the brand for Qatar which we believe is one of the most powerful and fastest growing economy in the world says Manik Kinra, Chief Executive Officer – Mixilion.
Qatar is the first operational base for Mixilion looking to expand in Middle East.
The contest is LIVE on www.mixilion.com/