The idea is to form virtual teams under the supervision of an advisory board to work on these ideas and create some interesting concepts around each of the topics. These concepts can tomorrow be used to build businesses or something which is usable/viable for the audience in large said Manik Kinra, Co founder Jade Magnet. We have already seen traction from the crowd in terms of raw concepts and are now in a process to form groups to build on the same. We are also inviting companies to be on the panel for not just supporting through thought leadership but also sponsor some of these concepts in a later stage as a part of their product/IP creation strategy.
As a crowdsourcing platform we continue to focus on harnessing the ideas and thoughts generated through people at large and with the process we have been able to build overtime, we hope to come up with some quality output feels Sitash, Co founder Jade Magnet
The advisory board consists of Santosh Kumar - Director Marketing iGate, Gautam Raheja – Head Marketing Clarks, Pramod Pratap – Head Digital Marketing (Presence) at Infosys and Sushil Bhasin – Marketing Head at Aon Hewitt.
To know more about the campaign click http://www.jademagnet.com/