It is however quite important to do your research first, as there is as with any product like this, both good and bad products for sale.
One of the most famous men to use a skin lightening cream was of course Michael Jackson, and he was using a powerful prescription cream containing a large dose of hydroquinone.
This substance pretty much removes the pigmentation and color of the skin, leaving it completely white.
There are also more natural versions of this chemical, such as arbutin, which contains the same thing, but in much smaller amounts, and in a more natural solution.
This is considered a safe, effective, non-prescription and all-natural skin whitening chemical to use, and it is available in a range of different products online.
You can also buy products containing glycolic acid, which is also effective and does not have any harsh side effects.
Skin Whitening Safety
You do not want to take any of these chemicals lightly, as they do seriously change the color of a person's skin, so it's best to go slow, and measure results gradually, rather than just put the whole bottle on your face in one day.
There are some dangerous products out there containing things like mercury and harsh, dangerous bleaching chemicals, and there are also expensive products which contain nothing more than lemon or lime juice, so you do need to be careful when buying a product online.
I would suggest you check out the Wikipedia page on skin whitening to learn more about the active ingredients of these skin lightening products, if you are concerned about the safety of using one thing or another.
You should also research the name of any company which is selling these substances online, by doing a Google search on the brand, along with words like scam, side effects, problems, and things like that.
Not everyone will be happy with a dramatic change in the color of their skin, but for some people, it's a necessity which must be done, in order to appear normal to other people.
Safe skin whitening products are available online, and one site that sells such things is: http://www.toniqueskincare.com/