Attraction is the first step of the consumer cycle and, according to ASK Client Solutions, is not something you should take lightly. A company must first invest time in discovering who their target audience is and what makes their product stand out. “Essentially, you need to find a need and satisfy it; if people understand the benefit of what you are offering, they will buy.” Says Connor Johnson, Managing Director of ASK Client Solutions. “Put your product on the market so it is easy to find and start generating a buzz.” In this stage of the cycle, it is important for a company to relate to their audience. By building likability, the consumer places trust in the brand and will be excited to try the product.
Customer attraction will only pay off if a company has the skill to retain them. In this segment of the consumer cycle, it is essential focus energy on customer satisfaction. If consumers trust the brand they have chosen and have a positive experience when they try it, there will be no reason for them to stray. “Customers expect the whole package; in addition to the product you offer, they are buying you. Satisfying them on both levels will generate loyalty more valuable than any other marketing investment.”
ASK Client Solutions reminds businesses that the key to a successful marketing strategy is the element of referrals. This final segment of the consumer cycle uses the relationships a company builds to expand their client base. For this to work, customer satisfaction must be considered a top priority. A business should regularly look at themselves from the customer’s perspective and invest in improving their experience.
ASK Client Solutions is an outsourced direct sales company based in South Yorkshire. Placing an emphasis on three guiding principles; a winning attitude, unfailing work ethic, and disciplined student mentality, ASK Client Solutions sees success as one of the United Kingdom’s fastest growing sales forces.