PRLog - May 10, 2012 - ALBANY, Calif. -- San Francisco – How can businesses make their products DRAMATICALLY more successful? There is a process that companies can implement to ensure success and avoid disastrous mistakes commonly made. There are critical decisions that must be made in order for a product to succeed. Ignore these decisions and you risk product failure. By understanding the seven phases that every product passes through, product managers can guarantee that shipped products will better meet customers' needs and deliver increased revenues and profits.
Brian Lawley, CEO and Founder, 280 Group & Author of 5 Books, will speak at the weekly Global Product Management Talk on Monday, May 14, 2012 at the simultaneous times of 4:00-5:00 PM Pacific / 6:00-7:00 PM TEXAS TIME / 7:00-8:00 PM Eastern Time, which will be Tuesday, May 15, 2012 9:00 AM in Sydney, Australia using the hashtag #ProdMgmtTalk on Twitter.
Brian says, "The Global Product Management Talk is providing a unique and extremely valuable service to the Product Management community. We are VERY excited to contribute to efforts that educate product managers and move the profession forward."
Each week, The Global Product Management Talk features an expert guest discussing pre-posted questions with the co-hosts and Twitter participants broadcast live over BlogTalkRadio. The transcript of Tweets and podcast are available for on-demand consumption on the web, iTunes, Google Play and mobile devices.
About Brian Lawley
Brian Lawley is the CEO and Founder of the 280 Group. He is the author five product management and marketing books, The Phenomenal Product Manager, Expert Product Management, 42 Rules of Product Management, 42 Rules of Product Marketing and Optimal Product Process and. Brian is a former President of the Silicon Valley Product Management Association and was awarded the Association of International Product Marketing Management award for Thought Leadership in Product Management. He is the editor of the Product Management 2.0 blog and newsletter and also writes guest articles for publications such as the Software Development Forum newsletter, Softletter and the SVPMA newsletter.
Prior to founding and running the 280 Group Brian spent many years working on innovative products at companies including Digidesign (acquired by Avid), Apple (Product Manager for the MacOS human interface), Claris, Symantec and Whistle Communications. Mr. Lawley holds an undergraduatedegree in Management Science from the University of California at San Diego with a minor in Music Technology and an MBA from San Jose State University.
Contact Brian Lawley
155 East Campbell Avenue,
Campbell, CA 95008
About Global Product Management Talk
The Global Product Management Talk is curated for passionate product professionals and business owners who want to teach, learn & network about managing products, including Agile practitioners involved with developing, designing & launching products, brands, marketing, user experience, customer service, project management, and everyone who cares about the entire product management lifecycle process to guarantee successful products and companies.
Global Product Management Talk is a weekly mini-product camp Socratic discussion of pre-posted questions with live audio of thought leader and co-hosts commenting.
Global Product Management Talk: http://sg.sg/
Converse with us #ProdMgmtTalk http://bit.ly/
Follow Us on BlogTalkRadio http://bit.ly/
Like Us on Facebook http://on.fb.me/
Join Us on LinkedIn http://linkd.in/
Listen on iTunes http://bit.ly/
Brought to you this week by the AIPMM
The Association of International Product Marketing and Management (AIPMM), founded in 1998, promotes worldwide excellence in product management education and provides value to its individual members, corporate members, and sponsors by providing training, education, certification and professional networking opportunities. Membership benefits include the national Product Management Educational Conference, regional conferences, the Career Center, peer Forums, tools, templates, publications and eligibility to enroll in the Certification Programs. The Agile Certified Product Manager® (ACPM), Certified Product Manager® (CPM) and Certified Product Marketing Manager® (CPMM) program allows individual members to demonstrate their level of expertise and provides corporate members an assurance that their product professionals are operating at peak performance.
Please visit our sponsor at http://www.aipmm.com http://bit.ly/