PRLog - Apr. 18, 2012 - NEW YORK -- NEW YORK, NY, April 18, 2012 -- Pauline Malcolm, former Director of National Advertising Sales for Conde Nast, has joined Style Haul, Inc. as Senior Vice President of Sales. Malcolm will head top-tier sales and marketing departments and be in charge of exceeding revenues for Style Haul, Inc., the number one global online fashion channel with 25 million viewers and 14 million subscribers.
As Senior Vice President of Sales she will be responsible for building new relationships with top fashion marketers. Malcolm will also undertake the management of a world-class team of sales and marketing professionals, as well as oversee content monetization and advertising sales strategies.
The opportunity to work with a firm that is revolutionizing the fashion industry has been an exciting transition,”
"Designed to house both original and professional industry video content, StyleHaul is redefining the way we see fashion. I’m eager to see how we can broaden fashion innovation and am thrilled at the option of doing my part to help break new ground," said Malcolm
Malcolm brings a well-tailored background to Style Haul, Inc. with 13 years of sales experience and the tutelage of work with high profile firms at the executive level. Hired by Conde Nast Business Group in 2008, she managed annual advertising revenues of over $17 million and led a team of 16 senior sales executives and sales support specialists. Her most recent tenure as Executive Vice President of Strategic Partnerships with WeeWorld.com saw a 300% increase in company revenue each year of her stewardship, during which time she helped garner new business and secure the largest deals in the firms history.
Malcolm is a graduate of Baruch College with a Bachelor’s degree in Business Administration in Marketing and a Minor in Computer Science. She is also a marketing commentator, contributing her expert advice to top-tier publications such as Imedia Connection, ClickZ and Media Post. Malcolm has also had the privilege of speaking at the 41st Congressional Black Caucus and at Social Media World in the Middle East.
For more information on Style Haul, Inc. visit www.stylehaulinc.com. For all media inquiries on Pauline Malcolm please contact Lisbeth Cervantes at ACA United at 415-490-8908 or email at lisbeth@elle-