On Wednesday, April 11, 2012, Genji is launching the first two products of its Hope Line; Blue Crab California Noodle Salad and the Blue Moon Bay Roll. Both products feature Wild Caught Blue Crab, an ingredient which has been sourced using artisanal fishing methods. Five cents from every “Hope Line” item sold will be donated to the Whole Planet Foundation. Genji will continue to expand the “Hope Line” to include other wild-caught ingredients, which will be highlighted for the remainder of the year.
“Our new Hope Line encompasses everything that our company is and what we envision the future of the food industry to be: responsible, empowering, and ethical, with a positive impact on the Earth, our communities and our collective future,” stated Shingo Kanai, Genji Sushi CEO. “We’re proud to support Whole Planet Foundation, a leading non-profit organization with the same values”
The “Hope Line” is part of Genji’s pledge of $25,000 to the Whole Planet Foundation’s “Poverty is Unnecessary Fund”, announced earlier this year. The sale of “Hope Line” items will both contribute to fulfilling Genji’s pledge and draw customer attention to the issue of sustainability.
About Whole Planet Foundation’s Poverty is Unnecessary Fund
Whole Planet Foundation’s Poverty is Unnecessary Fund provides expansion funds for new micro lending projects through a $25,000 annual donation. This $25,000 giving level was launched in November 2009. $1 can make a difference in the life of an impoverished entrepreneur, and $25,000 can change the lives of 120 impoverished families for generations. For more information, visit http://www.wholeplanetfoundation.org/
About Whole Planet Foundation
The mission of Whole Planet Foundation™ is to create economic partnerships through microcredit (small contract-free loans) with the poor in communities that supply Whole Foods Market® stores with product. Providing the poor in these communities with access to credit empowers them with an opportunity to lift themselves out of poverty. For more information, visit http://www.wholeplanetfoundation.org.
About Genji Sushi.
Established in 1997, Genji Sushi is dedicated to the finest quality all-natural sushi and Japanese-inspired cuisine in a grab-and-go style. Its sushi bars are located within 155 Whole Foods Market locations in 18 states and the District of Columbia, as well as in the U.K. At each location, skilled chefs prepare a variety of fresh items on-site, including raw, cooked, vegetarian and vegan-friendly sushi and sides. The company mission is to contribute towards healthier food consumption habits on a global level. For more information about the company, visit www.genjiweb.com.