TBC Gives Away "Truth or Serum" Study for Free on New Site

April 4, 2012 - PRLog -- Media Contact: Alisa Beyer
202/249-1500 x12
alisa@thebeautycompany.co

The Beauty Company releases surprising data from recent study entitled “Truth or Serum?” and formally launches national Beauty Product Testing business.

TBC gives away “Truth or Serum?” study for free on new site www.beautyproducttesting.com

Washington, DC – April 4, 2012. This spring, The Beauty Company is giving away a free copy of their latest PinkAlert, “Truth or Serum?”, an in-depth examination of which in-market, anti-aging serum self-perception claims are leading the way and winning with consumers, and which aren’t.

Some key highlights from Truth or Serum? PinkAlert include:
- The top functional benefits she is expecting her serum to deliver
- What she considers to be the most appealing in-market claims for a range of functional benefits
- What she really thinks about the claims from one of the most lauded in-market brands today
- Which brands have cracked the claim code, and more

Now for a limited time, you can get your free copy of these results by visiting the company’s new Beauty Product Testing portal, http://www.beautyproducttesting.com. TBC also formally announces the launch of their Beauty Product Testing business. “For the past 3 years, we have been building significant expertise in the beauty product testing category including claims development, consumer testimonials, consumer reviews and before & after photography. In that time, we have tested over 560 products, and generated 13,000+  claims, testimonials and product reviews, and before/after images.” remarked Alisa Marie Beyer, Founding Partner and CEO. “Results from our Beauty Product Testing Groups are being used on home shopping, in national beauty advertising and at hundreds of retail outlets.”

A pivotal part of the success of this program is TBC’s Industry Claims Matrix, a comprehensive tracking system which monitors current self-perception beauty claims being used in the market today. “We track what brands are saying in-market on a regular basis” notes Kate Helfrich, Vice President, “so that when it comes to crafting your claims, we know what white space to explore, and how to set stand apart from the competition. In addition, we work with the consumers to garner the best-in-class testimonials, product reviews and before/after photos that can then be woven into every aspect of your branding platforms/collateral.”

Drawing from The Beauty Company’s proprietary PinkPanel™, TBC is able to create a highly customized and targeted consumer panel to test your brand or product. “Our PinkPanel™ includes women from all across the country and even around the world,” said Katherine Sutton, PinkPanel™ Manager, “Just like any other brand element, great consumer claims have to be built. The depth and breadth of the women in our panel allows us to hand-build the exact mix of consumers you want by customized parameters: her favorite products, where she shops, skin type, product usage – even hair color if you want!”

To learn more about TBCs Beauty Product Testing services and groups, please visit http://www.beautyproducttesting.com, or contact Kate Helfrich at kate@thebeautycompany.com or call 202/249-1500 x13. For more information on The Beauty Company’s complete portfolio of services, please visit http://www.thebeautycompany.co

About The Beauty Company: After founding and exiting three companies, Alisa Marie Beyer started The Beauty Company (TBC) five years ago. TBC is a strategy firm that helps clients build beauty products and brands that women want to buy. We are often referred to as the ‘McKinsey’ of the beauty industry. We offer product concept ideation, brand strategy, identity development, creative writing and collateral design, as well as product strategy, product development and consumer testing. Serving clients at every stage of development—from startups to 13 of the top 15 global beauty companies—TBC intimately understands the consumer and the market and becomes an integral part of each client or project team. As the publisher of the must-read Pink Report®, TBC is on the pulse of the industry. Our expertise spans skin care, makeup, fragrance, hair care, devices, beauty-focused supplements, functional foods and beverages. We are so proud of our company and our clients.”