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73% of US beauty consumers say the money they spend on beauty products brings them joy.

The Beauty Company, a beauty strategy firm that works with 13 of the top 15 beauty companies worldwide releases free beauty consumer data that illuminates the deep emotional bonds women form with their beauty products

Jan. 20, 2012 - PRLog -- Media Contact: Alisa Marie Beyer
The Beauty Company

73% of US beauty consumers say the money they spend on beauty products brings them joy, according to the latest TBC Beauty Alert

The Beauty Company, a beauty strategy firm that works with 13 of the top 15 beauty companies worldwide releases free beauty consumer data that illuminates the deep emotional bonds women form with their beauty products

Washington, DC — Jan. 20th, 2012 — Women form deeply emotional bonds to their beauty products that inform all purchasing decisions according to an exciting new free survey of US beauty consumers by The Beauty Company (TBC), a Washington, DC based beauty strategy firm.  Alisa Marie Beyer, founding partner and CEO remarks, “All brands think they know beauty consumers, but we thought it would be fun to take a deeper dive into what women really think about beauty, their beauty habits, their beauty addictions and their beauty passions.” The research, conducted in-house by TBC highlights over 25 data points about American women and their beauty routines, brand preferences and purchasing behavior. “We found out that women would rather be well liked than admired (61%), hear from a knowledgeable sales consultant over a lively one (78%), and are heeding the warnings of sun damage: 69% use a daily moisturizer with an SPF. It’s exciting to hear first-hand what messages are working with consumers and how they are impacting her behavior in-market” said Beyer.

Further interesting facts about American women and their beauty routines revealed in the study include:
• Moisturizer is on the way up: 19% are using moisturizer more often than they were a year ago, but eye shadow is on the way down: 8% are using it less than they were a year ago
• 67% of American women consider their shopping style deliberate, and 56% are more comfortable relying on logic rather than intuition
• Seniority still counts: 72% of women would rather invest in an established brand over a cutting-edge brand
• Nearly equal amounts of women would like to have personal wealth (53%) vs. personal beauty (47%)
• A majority of women would prefer purity of ingredients (65%) over potency of ingredients (35%)
• 57% of women think the latest scientific advancements in beauty are amazing, but 34% think they are nothing new
• Over a third of beauty consumers consider perfume a staple and won’t leave home without it
• Nearly equal percentages of women want to stand out (51%) vs blending in (49%)

“One of the most important facts to emerge from the research is that beauty consumers find immense fun and happiness in their beauty products and routines. They are thoughtful in their choices, they are seeking knowledge and education from the industry and they overwhelmingly feel that their investment in beauty is worthwhile and well spent” noted Beyer from the TBC offices in downtown Washington, DC.

“It’s always very exciting for us to hear from consumers, which is why we love to conduct this kind of research,” observed Vice President Kate Helfrich, “More than just typical demographics or statistics, we get down to consumer’s deepest thoughts and feelings on beauty at an emotional level, as well as a statistical level. By mining for this kind of information, we are able to capture immediately relevant consumer information that informs all aspects of brand development, distribution and marketing. Plus, it’s just fun! How else would we find out that when given the choice, 54% of women would rather have chocolate than beauty products, and that the color most beauty consumers relate to is blue (23%)?”

Headquartered in Washington, DC, TBC has worked with over 75 beauty brands in the past five years—from the biggest names in beauty to the cult-favorite indie darlings that have gone on to become household names. To download your free copy of TBC’s January 2012 Beauty Alert, please visit our Facebook page (http://www.facebook.com/tbcbeauty), and for more information on the company, visit http://www.thebeautycompany.co/.

About The Beauty Company
After building and selling three companies, Alisa Marie Beyer founded The Beauty Company—a strategy firm that helps clients build beauty brands and products women want to buy. With proven methodologies and passionate perseverance, we fix what’s wrong, build from scratch a product or brand that captures her at “hello” and yields positive financial returns. From individual projects to complete concept-to-launch services, our top-notch team maps out a winning strategy and business for your brand. Often referred to as the “McKinsey” of women’s beauty products, we serve brands at every stage of development, from start-ups to 13 of the top 15 global beauty companies, to the world’s largest health and nutrition company. Each year we publish the industry’s most sought-after insights—the PinkReport®—and our dedication to increasing our knowledge and commitment to both the industry and your brand is unmatched. TBC’s approach is to inspire through intelligence and execute through creativity. Instead of theories, we give our clients proven results with consumer insights, the latest industry research, and unparalleled business savvy.

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Source:Alisa Marie Beyer of The Beauty Company
Location:Washington - District of Columbia - United States
Industry:Beauty, Consumer, Retail
Tags:Beauty Consumer, Women, Beauty Products
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